There are plenty of tools, tricks, and techniques to improve your organization's marketing performance, but effective marketing almost always comes down to knowing and understanding your customers. The process of breaking your existing customer base down into profiled groups, known as customer segmentation, can be an essential part of this if you want to continue targeting the … [Read more...] about What is Customer Segmentation: Quick Analysis and Models
Psychographic segmentation sounds more complicated than it is. In short, companies divide customers based on a variety of traits. These traits range between personality to education. By understanding their customer’s strongest traits, companies can more easily market their products. If you’re still confused, don’t worry. I’ll explain the several types of market segmentation … [Read more...] about Psychographic Segmentation Explained With Examples
Customers aren’t buying as often? Not enough people are engaging with your promotional posts on social media? Finding it difficult to retain new customers or keep current ones? You may have a market segmentation issue. Specifically, your customers aren’t feeling compelled to buy or interact with your offerings because their needs aren’t being met. The best way to … [Read more...] about Market Segmentation Analysis: Definition and Examples
Companies must segment customers if they want to see results from marketing. Surprisingly, not enough businesses use any kind of market segmentation. Though, if they did, converting prospects to customers, and customers into brand loyalists, would be much easier. Using behavioral segmentation gives companies the edge to effectively market a product to select consumers based … [Read more...] about Behavioral Segmentation: Definition and Marketing Examples
Segmentation is all about Diversity "Market segmentation is a natural result of the vast differences among people." Donald Norman, Director of The Design Lab at University of California, San Diego. The strength of this statement lies in its simplicity. It, in very few words, reminds us of the reason we engage in segmentation in the first place, to try and reach as … [Read more...] about There are real people hiding behind your segments!