A high-level guide to customer segmentation, a powerful marketing activity that involves dividing your customers into groups.
Psychographic segmentation is the smartest way for companies to identify the critical needs of customers. Here are some psychographic segmentation examples.
Market segmentation analysis involves understanding your customers based on specific characteristics, both physical and behavioral.
Behavioral segmentation helps companies tailor marketing campaigns to select individuals rather than large groups, saving on resources and time.
Segmentation is not pure science, rather it has a very heavy artistic part to it. However you go about segmentation, remember the people behind the segments.