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PESTLE Analysis

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PESTLE/PESTEL analysis of Facebook: How politics and regulations affect the social media giant

Dec 10, 2018 by Kiesha Frue

pestle-analysis-of-facebook

You’ve likely seen Facebook in the news lately. It’s in hot water more often than not. And now, the continuous bad publicity is affecting their stocks and bottom line. See how this social media giant is affected by the six macro-environmental influences in this PESTLE analysis of Facebook. Also read: How to write a PESTLE analysis from scratch Political factors: A platform … [Read more...] about PESTLE/PESTEL analysis of Facebook: How politics and regulations affect the social media giant

Filed Under: PEST Analysis, PEST Examples Tagged With: Facebook, facebook pestle analysis, PESTEL, PESTEL analysis, PESTEL analysis of Facebook, PESTLE, PESTLE analysis of Facebook, social media

4 Unfortunate Small Business Marketing Mistakes to Avoid

Jan 26, 2018 by Kiesha Frue

4-small-business-marketing-mistakes-to-avoid

Small businesses have to be smart about their marketing. Budgets are limited, but the need to connect to customers prevails. But even the tiniest of mistake could have devastating consequences for the company. Let’s avoid unnecessary fallout. By knowing about these typical blunders, you can take the right steps to further develop your brand. 1. Lack Of … [Read more...] about 4 Unfortunate Small Business Marketing Mistakes to Avoid

Filed Under: Marketing, Business Tagged With: customer loyalty, customers, marketing channels, marketing mistakes, personalization, retention marketing, small business, social media

4 Guerrilla Marketing Tips for Social Media

Oct 3, 2017 by Kiesha Frue

guerrilla-marketing-tips-for-social-media

What if you could catch the attention of your customers, without spending thousands of dollars on advertisements? This is exactly what makes guerrilla marketing so appealing to startups with small budgets. Attracting the right audience with innovative techniques is the essence of guerrilla marketing. Because of the unconventional execution, results can be tremendous — … [Read more...] about 4 Guerrilla Marketing Tips for Social Media

Filed Under: Marketing Tagged With: guerrilla marketing, guerrilla marketing strategies, guerrilla marketing tips, marketing tips, social media

3 Important Marketing Communication Tools

Jan 23, 2017 by Kiesha Frue

marketing-communication-tools

For people to know your company exists, you need a marketing communication strategy. And marketing communication tools to implement those strategies. If you’re not communicating right, the message gets lost. And if the message is lost, customers can’t see why they need your business to better their lives. Which means no more sales or interaction with them. The top marketing … [Read more...] about 3 Important Marketing Communication Tools

Filed Under: Marketing Tagged With: advertising, communication, communication tools, marketing communication tools, sales, social media

5 Modern Marketing Strategies You Should Know

Aug 24, 2016 by Thomas Bush

modern-marketing-strategies

Everybody knows that you can market your business and products by posting leaflets on city signposts and signing up for ads in the local paper, but what about having some more modern marketing strategies in your arsenal? In this article, we’ll be discussing 5 modern marketing techniques that you should definitely know, including social media, email, and product placement. 1. … [Read more...] about 5 Modern Marketing Strategies You Should Know

Filed Under: Marketing Tagged With: affiliate marketing, email marketing, internet ads, marketing strategy, product placement, social media

4 Tools for Efficient Marketing Automation

Aug 11, 2016 by Kiesha Frue

tools-for-efficient-marketing-automation

Too much automation can hinder customer experience. When making a call about a problem, we’d rather talk to real humans rather than listening to distorted voices tell us which buttons to press over and over without success. But in marketing, automation can help streamline business for an overall better service. Many automation programs are heavy in their abilities and hurtful … [Read more...] about 4 Tools for Efficient Marketing Automation

Filed Under: Marketing Tagged With: digital marketing, internet marketing, marketing automation, marketing tools, online marketing, social media

4 Popular Internet Marketing Methods for Growing A Business

Jul 26, 2016 by Kiesha Frue

internet-marketing

Internet marketing (also referred to as online marketing) is using tools and channels to reach people online and showcase your company’s products. It’s also an umbrella term. People use one or two methods within internet marketing to grab attention with their digital strategy. We’ll discuss the current most common (and popular) internet marketing methods: Search Engine … [Read more...] about 4 Popular Internet Marketing Methods for Growing A Business

Filed Under: Marketing Tagged With: affiliate marketing, content marketing, internet marketing, online marketing, SEO, social media

How to Develop a Clear Marketing Campaign

Jul 21, 2016 by Kiesha Frue

marketing-campaign

Every product launch requires a marketing campaign. You can’t just build it, toss it out there, and see profits. Truth is, we’re already drowning in digital noise as is. Don’t add to it. Instead, seek out your customers and pull them into the comforts of your landing pages. Because marketing campaigns create interest for your product. But you need research first. If you go … [Read more...] about How to Develop a Clear Marketing Campaign

Filed Under: Marketing Tagged With: advertising, competitor analysis, marketing campaign, social media

SWOT Analysis on Social Media

Mar 10, 2015 by PESTLEanalysis Contributor

social-media-iphone

If you are linked to the business world in any way, you are perhaps aware of SWOT analysis. SWOT is one of the most commonly used tools by companies. It stands for strengths, weaknesses, opportunities and threats.  You can break down and analyze your strategy with it. While tradition use of the tool is more commonly discussed, social media is also highly benefited by SWOT … [Read more...] about SWOT Analysis on Social Media

Filed Under: SWOT Analysis Tagged With: Facebook, social media

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About PESTLEanalysis.com

PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors.

PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneurs, and students alike.

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What is PESTLE Analysis? An Important Business Analysis Tool

What is PESTLE Analysis? PESTLE analysis, which is sometimes referred to as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service, etc. So, if

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