PESTLE Analysis

SWOT and Business Analysis Tools

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PESTLE/PESTEL analysis of Facebook: How politics and regulations affect the social media giant

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You’ve likely seen Facebook in the news lately. It’s in hot water more often than not. And now, the continuous bad publicity is affecting their stocks and bottom line. See how this social media giant is affected by the six macro-environmental influences in this PESTLE analysis of Facebook. Also read: How to write a PESTLE analysis from scratch Political factors: A platform … [Read more...] about PESTLE/PESTEL analysis of Facebook: How politics and regulations affect the social media giant

4 Unfortunate Small Business Marketing Mistakes to Avoid

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Small businesses have to be smart about their marketing. Budgets are limited, but the need to connect to customers prevails. But even the tiniest of mistake could have devastating consequences for the company. Let’s avoid unnecessary fallout. By knowing about these typical blunders, you can take the right steps to further develop your brand. 1. Lack Of … [Read more...] about 4 Unfortunate Small Business Marketing Mistakes to Avoid

4 Guerrilla Marketing Tips for Social Media

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What if you could catch the attention of your customers, without spending thousands of dollars on advertisements? This is exactly what makes guerrilla marketing so appealing to startups with small budgets. Attracting the right audience with innovative techniques is the essence of guerrilla marketing. Because of the unconventional execution, results can be tremendous — … [Read more...] about 4 Guerrilla Marketing Tips for Social Media

3 Important Marketing Communication Tools

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For people to know your company exists, you need a marketing communication strategy. And marketing communication tools to implement those strategies. If you’re not communicating right, the message gets lost. And if the message is lost, customers can’t see why they need your business to better their lives. Which means no more sales or interaction with them. The top marketing … [Read more...] about 3 Important Marketing Communication Tools

5 Modern Marketing Strategies You Should Know

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Everybody knows that you can market your business and products by posting leaflets on city signposts and signing up for ads in the local paper, but what about having some more modern marketing strategies in your arsenal? In this article, we’ll be discussing 5 modern marketing techniques that you should definitely know, including social media, email, and product placement. 1. … [Read more...] about 5 Modern Marketing Strategies You Should Know

4 Tools for Efficient Marketing Automation

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Too much automation can hinder customer experience. When making a call about a problem, we’d rather talk to real humans rather than listening to distorted voices tell us which buttons to press over and over without success. But in marketing, automation can help streamline business for an overall better service. Many automation programs are heavy in their abilities and hurtful … [Read more...] about 4 Tools for Efficient Marketing Automation

4 Popular Internet Marketing Methods for Growing A Business

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Internet marketing (also referred to as online marketing) is using tools and channels to reach people online and showcase your company’s products. It’s also an umbrella term. People use one or two methods within internet marketing to grab attention with their digital strategy. We’ll discuss the current most common (and popular) internet marketing methods: Search Engine … [Read more...] about 4 Popular Internet Marketing Methods for Growing A Business

How to Develop a Clear Marketing Campaign

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Every product launch requires a marketing campaign. You can’t just build it, toss it out there, and see profits. Truth is, we’re already drowning in digital noise as is. Don’t add to it. Instead, seek out your customers and pull them into the comforts of your landing pages. Because marketing campaigns create interest for your product. But you need research first. If you go … [Read more...] about How to Develop a Clear Marketing Campaign

SWOT Analysis on Social Media

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If you are linked to the business world in any way, you are perhaps aware of SWOT analysis. SWOT is one of the most commonly used tools by companies. It stands for strengths, weaknesses, opportunities and threats.  You can break down and analyze your strategy with it. While tradition use of the tool is more commonly discussed, social media is also highly benefited by SWOT … [Read more...] about SWOT Analysis on Social Media