Sony is a premium consumer electronics brand that we previously covered in a PESTLE analysis. Today, we're going to use the power of a SWOT analysis to unveil Sony's standings not only in the present market — in the form of Strengths and Weaknesses — but also in the future — in the form of Opportunities and Threats. Here's what we think of the billion dollar cash-flowing … [Read more...] about SWOT Analysis of Sony Unveils its Standings
SONY, a Japanese based business, quickly transformed into one of the leading entertainment companies in the world. If you're on the lookout for video games, consoles, music, laptops, and movies — SONY has it. But even such an influential company has its flaws. For instance, SONY hasn't successfully integrated into every industry (looking at you, tablets). And they face a … [Read more...] about PESTLE Analysis of SONY Corporation: Is brand recognition enough?