If you are a sports person, you already know what Under Armour is. Started in 1996, Under Armour is a manufacturer as well as seller of sports equipment including sportswear, casual wear as well as footwear. It is headquartered in Baltimore, Maryland, U.S., and ships globally. Other than the US, Under Armour has offices in Amsterdam, Austin, Guangzhou, Hong Kong, Houston, … [Read more...] about Under Armour PESTLE Analysis 2021: Succumbing to the Competition
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Puma PESTLE Analysis: 10 Important Factors for the Sportswear Company
Puma as you all know is a very popular brand with a global reach. The history behind its creation is very interesting, to say the least. Would you believe that Puma was once a part of a parent brand that was started by two German brothers who then had a conflict that resulted in them separating their businesses, one brother started Puma and the other one started Adidas! What a … [Read more...] about Puma PESTLE Analysis: 10 Important Factors for the Sportswear Company
SWOT Analysis of Adidas Proves it’s a Powerful Brand
With billions of dollars in annual profits, Adidas is no small fish. The sporting goods giant has a cutthroat rivalry with Nike, leading to some very interesting business dynamics. We previously explored these dynamics in a PESTLE analysis of Adidas, but today we'll be learning more about the brand through the lens of SWOT analysis. By picking apart the Strengths, Weaknesses, … [Read more...] about SWOT Analysis of Adidas Proves it’s a Powerful Brand