Hailing from Baltimore, USA, Under Armour (started in 1996) is a company which manufactures footwear, sportswear as well as casual apparel. They also have created various fitness apps to help people stay healthy. It became a multibillion-dollar brand under the leadership of Kevin Plank, who is the founder and was the CEO from its inception till 2020, when the COO … [Read more...] about Under Armour SWOT Analysis 2020: Case Study in 4 Steps