If you have a business, you should be using SWOT analysis. It’s really that simple. SWOT analysis is a strategic management tool to help you identify strengths, weaknesses, opportunities, and threats in a variety of situations. The analysis is easy. You can decide how much detail you want to include, but even a simple brainstorming session can unlock unexpected gems. If you … [Read more...] about 2 Essential Ways to Use SWOT Analysis in Business