Market research is the study of consumers and the industry in which businesses are conducted. It’s included in business plans. It’s the reason why so many types of analysis exist. And it’s important because it helps make decisions that benefit the company. Market research helps strategic decision making Market research comprises several elements — all of which are … [Read more...] about Why Market Research is Important in Business Planning
What is Market Research
Simply put, market research is the study of consumer demands and desires. Every company needs customers — otherwise, they’re just running an expensive hobby. Which means, all companies should dedicate time to researching their market. Because if you don’t know why consumer buy products… why should they buy yours? Market research is crucial No matter the industry or product … [Read more...] about What is Market Research?