If you want to know how to write your PEST analysis from scratch, read on. I’ve written dozens of PEST analyses over the last couple of years. And this article documents my process on how, even when you’ve never written one before. But first, let’s begin by explaining what a PEST analysis is and what it’s used for. What is a PEST analysis? A PEST analysis is a study of … [Read more...] about How to Brainstorm, Research, and Write a PEST Analysis From Scratch
what is pest analysis
Why We Love PEST Analysis (And You Should, Too!)
We discuss PEST a lot here. It’s even in the name at the top! PEST analysis is a type of analysis, often used as a strategic tool for business owners, analysts, and the general public. You don’t have to be an obsessive nerd to know or use PEST analysis. But you should have a need. Maybe you’re starting a business. Or you’re curious how corporations are affected by … [Read more...] about Why We Love PEST Analysis (And You Should, Too!)
14 Critical Questions to Ask in PEST Analysis
How do outside factors affect your business? This is the one question every business owner needs to answer. Otherwise, they may face unexpected consequences. We tend to get wrapped up in internal affairs such as operations and invoicing because we have direct responsibility and influence over them. Outside factors can’t be as easily influenced. They exist because of … [Read more...] about 14 Critical Questions to Ask in PEST Analysis
How to Do PEST Analysis and How to Use It
PEST analysis examines outside factors and their influences on business. It’s a strategic planning tool used to understand these factors and measure their impact. Before we do PEST analysis, you must understand what it is and why we use it. What is PEST analysis? PEST analysis is a tool expressing the macro environment of businesses. Specifically, it helps to understand … [Read more...] about How to Do PEST Analysis and How to Use It