In this day and age, technology is considered an important part of any successful business. Nearly every communication model, for example, relies on modern innovations in one way or another. Social media, emails, and even digital voice calls result from recent technological advancements.
Mobile apps are another innovation that has had a massive impact on business operations. If you still think this is solely for big-name brands, you’re setting yourself up for failure. In addition to a good website, small businesses also invest in mobile apps to boost their sales.
As an entrepreneur, is this technology worth the investment? Here are some reasons why your brand can benefit from a mobile application:
1. Increase customer engagement
One of the main reasons you should consider app development for enterprise companies is to help increase customer engagement. If you’ve been in the industry long enough, you already know how important it is to keep your consumers engaged. For one, it plays a massive role in pushing potential customers through the funnel and turning reach into conversion. Engagement also ensures that your consumer base discovers any new product as soon as possible, hence increasing the overall number of sales.
So how does a mobile app enhance customer engagement? For one, these apps could act as gentle reminders to potential buyers through push notifications. For instance, if you have a new item in store for your consumers, you can alert those customers who have the app installed for new products or promotions.
A well-developed mobile application also allows your consumers to browse through various products and interact with your brand right at their fingertips. Such convenience puts you among their top choices whenever they need any service similar to what you’re offering. Also, in case of any issues or feedback, they can do it quickly through the app, which is beneficial to you because you get to understand your customers’ views.
2. Build customer loyalty
The current business environment is full of advertisements, with every business trying to market its products. As such, retaining your existing customers can become quite challenging, given the noise from other businesses’ roadside banners or billboards. To overcome the competition, it’d be a good idea to go back to the basics of marketing and start building a connection with your customers. (1)
Mobile apps give you a chance to build customer loyalty and cultivate it over time. Keeping your current consumers close and alerting them whenever you have some fantastic deals is a good way of ensuring that they come back to your store despite the increasing marketing noise around them. Of course, this isn’t the sole factor that’s going to save your business, but it’ll play a significant role in ensuring that you continue growing in the industry.
3. Enhance personalized marketing
Marketing your products is one thing, but personalizing your strategies guarantees more success. Of course, you cannot move in that direction unless you have the correct information about your target group. Going through various personal social media accounts may only work for companies with small consumer bases. However, as this group and as your business grows, it becomes a little challenging to track the needs of every single customer.
Fortunately, mobile applications have made this approach quite attainable for any business. When a customer installs your application on their smartphone, you can leverage their profile information and use it to market relevant items. Some of the data that comes in handy in this strategy include the user’s age, gender, and location.
Also, when the customer uses the app several times, you can also collect their usage data and analyze it to understand where and which sites they’ve visited or searched more frequently. For e-commerce businesses, the app will show whatever website or term the user has visited or searched on the homepage to fit the customer’s needs. This might seem like a simple move, but it’s very effective.
4. Stay competitive
With ever-changing technology and consumer demands, you can expect mobile apps to become part of the basic requirements of any business in the near future. In fact, if you were to do a PESTLE analysis of almost any business environment at the moment, you’ll realize that most enterprises are prioritizing technological advancements. (2)
Therefore, investing in an app for your brand today puts you one step ahead of your business rivals. By the time other entrepreneurs start investing in that area, you’ll already have a strong foundation, which will definitely keep you competitive.
There are many positive business changes that can be attributed to modern technology, and proper marketing is one of them. Investing in a mobile app enhances your overall marketing by improving consumer engagement. This is key because it allows potential customers to explore all your products, including the newest collections. It also allows you to carry out personalized marketing, which is another crucial aspect of increasing your sales.
- “The Basics Of Marketing And Its Importance”, Source: https://medium.com/@confoundingsolutions/the-basics-of-marketing-and-its-importance-5d8870132afe
- “Why Technology Needs To Be Your Top Priority”, Source: https://www.forbes.com/sites/forbestechcouncil/2018/06/28/why-technology-needs-to-be-your-top-priority/