By mixing the information you have and outlining the concerns from PEST and SWOT analysis, you can grasp both outside influences (on a macro-level) and internal factors (on a micro-level). Even though you can’t influence PEST factors, you can take advantage of it with SWOT analysis.
This PEST analysis of Canada highlights key factors about the country regarding political, economic, social, and technological discoveries.
Four signs that you are ruining your PEST analysis. By following these tips, you’re on your way to a better, smarter PEST analysis.
When you’re starting a new business, expanding into new areas, or executing projects, PEST analysis is the tool you need at your disposal.