Social media has become an integral part of our everyday life, that’s why you should consider using it for your business promotion and success. Developing a marketing strategy has a positive impact on your brand promotion, and social media activity should have a place in it.
More than 3.6 billion people were using social media worldwide in 2020, and the number is expected to reach 4.41 billion by 2025. Social media are used not only for entertainment, and many world-famous reputable companies leverage the power of social media to grow ROI and CTR, boost brand exposure, increase brand loyalty, and engage with clients.
There are over 100 social media platforms used by people worldwide, and in this article, we will discuss the top 6 most popular social media networks that can help your business thrive and be profitable.
The Reasons to Use Social Media for Business
There are a number of benefits available to companies who decided to include social media promotion in their business strategy. Let’s focus on the three main advantageous features:
Increase Brand Awareness
Social media activity boosts your chances to be recognizable by the public. If a person encounters high-quality content with catchy images or bright videos presenting your product or service, they will remember your logo, and you’ll have superiority over other brands whose names are not familiar to the people.
Boost Customer Engagement
We should take into account that social media platforms are aimed at communication. Thus, it’d be great to have an employee who will chat with customers. Make your promotions appealing so that your potential clients couldn’t help but visit the profile and discover your brand’s appealing features, and a person responsible for communication will answer all their questions and help with the purchase.
Enhance Your SEO Strategy
Search engine optimization allows the official page of your brand to appear in the first lines of Google search. It will be possible due to the audience’s activity on your accounts, such as comments, likes, shares, and the overall engagement with your content. The more activity on your page, the more likely your SEO will bring you up in the engine search.
Best Social Media Platforms for Business
Facebook – 2.7 Billion of Monthly Users
The most popular social media platform in the world is considered to be the best tool for business promotion in its domain. The reason for this popularity is grounded on the fact that almost 1.85 billion users worldwide use Facebook daily. Moreover, 69% of adults in the US have accounts on Facebook. All of this allows businesses to easily find and target their potential clients.
Business owners can use both free and paid options for their marketing strategy implementations. Check out the official site of Facebook for business and explore more useful tips on this topic. Use Facebook to be able to reach a massive audience and interact with them.
YouTube – 2.2 Billion of Monthly Users
A world-famous audio-visual search engine is another great social media platform for your brand promotion.
2 billion people use YouTube on a monthly basis for entertainment, and most of them prefer it for education. Moreover, this social media platform helps businesses to engage their audience with the help of video content. 54% of people want businesses to share more video content, and YouTube is a great place to start.
Visual representation of a product or service enables people to get acquainted with your brand more closely and encourages them to discover more about it and finally acquire it. Consider that you can easily create high-quality videos with the help of this website, so try the tool for your business promotion on YouTube.
Instagram – 1.2 Billion of Monthly Users
According to statistics, Instagram is used by 67% of Gen Z, 57% of Millennials, and only 38% of Gen X. So Instagram is definitely the platform to interact with the younger audience who easily perceives visual information.
Instagram amazes companies with the opportunity to create catchy content by posting creative pictures. You should add a meaningful text describing a photo and not forget about hashtags that make a crucial impact on your business success. By the way, 90% of Instagram users state that they follow companies’ accounts updates. Take into account that your brand’s popularity will depend on your activity: stories, stream live videos, interaction with other businesses by liking, mentioning, tagging, and many other things.
Pinterest – 442 Million of Monthly Users
Pinterest requires high-quality images that are the key prerequisite for your business promotion success on this platform. Take into account that captivating images go viral instantly, so you should care about adding a link to your website where people can discover your company’s features.
There are about 442 million active users across different countries who easily spend their money on the offers they see on social media. Pinterest is one of the most profitable advertising platforms, so businesses need to create attractive images. You can get familiar with visual content types to masterly exploit the tips in your marketing strategy.
Twitter – 353 Million of Monthly Users
This microblogging social media platform is extremely popular nowadays because of catchy 280-character tweets that go viral immediately. Your tweets may be accompanied by hashtags in order to entice more readers who will enhance the level of engagement of your page. Your marketing strategy should include posting multiple tweets per day to engage more potential clients.
93% of users are open to having a conversation with brands on Twitter, so the platform allows businesses to learn more about their clients and establish loyal relationships with them.
Learn more about the steps of the strategic marketing process to avoid pitfalls on your way to success. And with the Click to Tweet option, you will be able to promote, share, and track your content for free.
LinkedIn – 260 Million of Monthly Users
This social media platform is appropriate for professional content posting, including the goals and achievements of your brand. LinkedIn aggregates the audience of over 260 million active monthly users from 200 countries, many of them being skilled professionals. So your paramount task is to build connections, and LinkedIn Groups are perfect for it.
The interesting feature of this platform is that you are more likely to find partners rather than clients on LinkedIn if you work in a B2C segment. It is caused by this social media specificity making people visit the platform for education instead of shopping and entertainment. You should definitely visit LinkedIn Business Page if you’re a small business owner who needs professional marketing assistance.
Now you can see that social media platforms mean a lot to the active entrepreneurs who want to do their best to achieve success. Choose among the most highly-appraised platforms in the world, and do not forget to be active and creative.