As a digital marketer, have you included PESTLE analysis research into your strategy? Because if you haven’t, you’re missing out on some pretty important information. It’s so important, even Santa Claus would include PESTLE into his campaigns. And let’s be honest, he’d be the best digital marketer around with his social reach and impressive brand image. Copying Santa’s approach … [Read more...] about PESTLE Analysis in Digital Marketing
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PEST Analysis of Nestle: How politics and social culture affect its growth
In this PEST analysis of Nestlé, you’ll learn about how the world’s largest food and beverage company is affected by four prominent macro environmental factors. In each section, surprising information about the company will be uncovered, including… Why Nestlé moved production from Britain to Poland? What caused a massive profit increase the last year? Why people are … [Read more...] about PEST Analysis of Nestle: How politics and social culture affect its growth
PEST Analysis of Samsung
A PEST analysis about Samsung provides insight into the companies influence, success, and power among four primary macro-environmental factors. All companies are susceptible to these factors (political, economic, social, and technological). By the end you’ll have a grasp of what a PEST analysis is, but if not, the answer is a click away. In this analysis, you’ll learn how … [Read more...] about PEST Analysis of Samsung
PEST Analysis of Australia: A Brief Look into Politics, Economy, Society and Technology
This PEST analysis of Australia identifies critical impacts of four macro-environmental factors: politics, economy, society, and technology, although it can be extended to a PESTLE analysis if one chooses so. What happens in Australia easily affects other countries around the world, especially regarding politics and technology. You’ll want to continue reading to see how this … [Read more...] about PEST Analysis of Australia: A Brief Look into Politics, Economy, Society and Technology
PEST Analysis of the Hershey Company: Major Setbacks and the Step into A.I.
If you’ve ever enjoyed the classic Hershey’s, Kit Kat, or Reese’s Peanut Butter Cups, then you’ve been a consumer of the Hershey’s Company. The Hershey’s Company is the largest chocolate manufacturer in North America and yet they’ve hit major setbacks both politically and economically. This PEST analysis of the Hershey Company examines these issues, as well as their … [Read more...] about PEST Analysis of the Hershey Company: Major Setbacks and the Step into A.I.
PEST Analysis of Instagram: How it’s now worth 100 times the initial investment
Did you know Facebook bought Instagram for a tenth of the price it’s worth now? At the time, people thought Mark Zuckerberg was nuts to buy a platform that had zero revenue. And now it’s worth billions. How Instagram grew to be so profitable in such a short time is answered in this PEST analysis of Instagram, along with the political, social, and technological factors … [Read more...] about PEST Analysis of Instagram: How it’s now worth 100 times the initial investment
PESTLE Analysis of France: A Look into the French Politics and Economy
France is known for its exquisite fashion and wines. It’s where people (who live overseas) wish to fall in love. And although the country boasts an impressive economy, structures, and inventions, the land isn’t as lovely for all citizens. See how the six macro-influences affect the French Republic in this PESTLE analysis of France. You might want to check out what PESTLE … [Read more...] about PESTLE Analysis of France: A Look into the French Politics and Economy
PEST Analysis of Toyota: Malfunctions Ruining a Brand Image
In 1937, the automobile company, Toyota, was formed. This Japanese-based brand is known for their intense research and development. They’re leading the way in vehicle innovation as the first producer of the hydrogen car. The firm also praised for being eco-friendly — in fact, Toyota is the top green automobile manufacturer in the world. But at one point, the company almost … [Read more...] about PEST Analysis of Toyota: Malfunctions Ruining a Brand Image
PEST Analysis of the Walt Disney Company: Streaming Service to Keep Profits Rising
The Walt Disney company is one of the most beloved by children, adults, and parents. The resorts are full of whimsy and magic. The animations remind you what it’s like to be a kid again. But not everything is fun and fancy-free with this company. In fact, the company has open opinions regarding the current political landscape. And they’re likely to become Netflix’s biggest … [Read more...] about PEST Analysis of the Walt Disney Company: Streaming Service to Keep Profits Rising
Use PEST Analysis to Kick off This Business Year With a Bang
It’s a new year for your business! You want to have a strong start, don’t you? Here’s the thing: You need a plan. And not just a marketing or business plan (I’m sure you have both and if not, here’s what you should know). You need a system most of your competition won’t even think about. It’s called PEST analysis. It’s as long as those capital letters and unveils a host of … [Read more...] about Use PEST Analysis to Kick off This Business Year With a Bang