Businesses use strategic planning as a necessary tool for all decisions made. Resource analysis is another way firms understand the value of resources.
Francis Aguilar’s book opened up the lines of communication and analysis and he is credited as the man who invented PEST analysis. But it didn’t start as PEST.
A DESTEP analysis allows for strategic decision-making. The information can allow leaders to decide whether to make significant, impactful decisions or not.
PESTLE Analysis is a versatile marketing analysis tool, and can be used in many industries. The Financial Services Industry provides an excellent opportunity for PESTLE to be used to its
