Digital dominates everything these days—emails, social media, even meetings. It’s easy to think print is dead. But let’s be real: it’s not. Custom folders still have a place. They pull your presentations together, keep your office organized, and give your brand a professional edge. And don’t underestimate their marketing power. Did you know 56% of customers trust print ads more than any other form of marketing? That’s huge. A custom folder in a client’s hands could do more for your image than a dozen emails in their inbox.
Custom folders come in different sizes and designs. You can customize them with logos, business contacts, and other elements to present your business well. However, the folders don’t have to be costly. If your company is on a budget, you can still get quality custom folders without breaking the bank. Keep reading for practical tips on saving money when creating custom folders without compromising the quality.
1. Buy in Bulk
One of the best ways to save money on custom folders is to buy them in bulk quantities. If you need similar folders, your supplier can make them in bulk to cut packing costs. The waste will also be less when produced in bulk, reducing production costs. So, develop a creative design for the custom folders you need for your business. You can also ask your supplier to help you with great designs.
After that, make an order that will last a long time, and you will save substantial amounts, other than buying small quantities. So, find a reputable supplier for custom folder and order for bulk supply. You will reduce impulse buying, stick to your budget, and save more.
2. Pick a Minimalist Design
Custom business folders come in many designs. Some designs are pretty complex, with additional features like pockets and some compartments. The more complex a design is, the more expensive it will be because every design requires extra costs. To save money, you can pick a simple and minimalist design and retain the quality of the folder. Here are great ways to achieve those.
- Reduce add-ons - avoid adding customer folder compartments, as they add up to the total costs of the folder.
- Reduce colors - use a maximum of two or three colors in your folder. The colors should have meaning to your business.
- Add important elements - only add a logo, your business name, and contacts in the custom folder to reduce printing costs.
A minimalist design looks less cluttered and still presents your business well. It also helps you save on the cost of production.
3. Pick a Smaller Size
You can decide to have large, medium or small custom folders in your business. All are great options, but smaller ones are cheaper to produce. If you are on a budget or need to save, use the small folders because they use the least materials. The paper, plastic, and even cardboard will be less in those folders than when making a bigger one.
Besides the cost of materials, the printing expenses will also be less in the small custom folder because the surface area is also small. You can also save on the shipping fee when the folders are small because they will fit in a smaller compartment. So, ask your custom folders supplier to create smaller-sized folders without compromising quality. As for the prints, the designer can make them larger for great visibility, irrespective of the size of the folders.
4. Choose Cheaper Materials
The materials of custom folders have a great influence on the overall selling costs. As such, you should consider affordable quality materials when making the folders. For instance, if the cost of original folder materials is high, you can get recycled ones. Recycled materials like cardboard, plastics, and even paper are of high quality but are slightly cheaper. You can then laminate them to make them look classy and durable despite their nature.
Don’t be afraid to ask your custom folder supplier for the best materials that you can use without affecting the quality. Some brands offer relatively low product costs, and you can secure a great deal by choosing them.
5. Compare Prices and Negotiate
Cost comparison is a great technique that can help you save substantial money on custom folders. Before you buy, check what different suppliers offer for the same quality custom folders. You might be surprised that some sellers offer incredibly low prices for the same products. Besides comparisons, you can still negotiate for better prices. Most sellers are always open to negotiations and can reduce the money for you if you are a regular customer. Take advantage of discounts as well to save money.
6. Consolidate Printing
Lastly, you can save money on custom folders by consolidating the printing with other materials. If you still need business cards, brochures, and other types of printed materials, ask your printing firm to consider printing them together. That way, you save money on printing all the pieces compared to printing custom folders individually, brochures, and the rest.
Conclusion
Custom folders are ideal for individuals and businesses needing a professional impression. They increase your credibility and can help in marketing if you customize them well with your business details. If you need to add more custom folders to your business, you can do so without spending too much money. The above tips can help you cut costs and still get quality folders.