Being an entrepreneur can often be stressful, and while you have managed to bring your brand into the market, you might currently be struggling from a financial point of view, and monetary support may be required to keep your business going, or to obtain growth. Regardless of the exact purpose you currently need financing for, applying for a loan is the solution you should … [Read more...] about How to secure financing as a small business owner
Here’s the truth: Every business needs a business plan. There are no exceptions. A business plan serves as a document that outlines who the business is, why it exists, and how it expects to increase success in the short and long term. It’s also a handy directional guideline outlining your major goals, accomplishments, and details about your company — all in one easy to digest … [Read more...] about How to Make a Business Plan for Any Business
There are loads of business analysis tools out there, but the PESTEL model, also called PESTEL analysis, is one of our favorites. The PESTEL model is a type of PEST analysis which considers six crucial business factors. The six categories are: Political Economic Sociocultural Technological Environmental Legal Although it may seem simple at first sight, … [Read more...] about What Is the PESTEL Model for Business Analysis?
If you’ve ever searched for a PESTLE analysis, you’ve likely also seen it written as PESTEL. We've got a few examples of these, such as: PESTLE/PESTEL Analysis of Facebook The Quick Guide to PESTEL Analysis Confusing, right? After seeing the variation, you probably have a few questions. Like, is there a difference between the two? Is one version more popular than … [Read more...] about Is It PESTLE or PESTEL Analysis And What It Means
Macro environment analysis is a fantastic business analysis tool for getting a better grasp of the greater business environment in which you operate. As we explained in another post, the macro environment itself is the broader business environment across all markets and industries — especially referring to the national or international economy. Before you can dive into your … [Read more...] about 7 Crucial Macro Environment Factors to Include in Your Analysis
As a digital marketer, have you included PESTLE analysis research into your strategy? Because if you haven’t, you’re missing out on some pretty important information. It’s so important, even Santa Claus would include PESTLE into his campaigns. And let’s be honest, he’d be the best digital marketer around with his social reach and impressive brand image. Copying Santa’s approach … [Read more...] about PESTLE Analysis in Digital Marketing
In one of our recent posts, we introduced you to the concept of the macro environment: the broader business environment affecting all markets and industries. In this article, we're going to walk you through some real-world examples of the macro environment — but first, let's review the factors affecting the macro environment. Example Factors in the Macro Environment As we … [Read more...] about Macro Environment Examples in the Real World
In this PESTLE analysis of BMW, you’ll learn many critical factors that have led to the success of the BMW corporation. Each factor falls under one or more of the macro environmental influences related to the PESTLE framework. Specifically, you’ll learn… Who BMW is most likely to compete with? Where BMW Group has allocated funds for lobbying? How the company reaches … [Read more...] about PESTLE Analysis of BMW: Shaping the automotive industry
In business analysis, we tend to focus our research on individual markets and industries, without paying attention to the greater, so-called macro environment. But what exactly is the macro environment, and why should you care? The macro environment is the broader business environment across all markets and industries. It takes into account the size and nature of entire … [Read more...] about What Is the Macro Environment in Business Analysis?
Today's audience of potential customers is better informed than any other generation. They also have the power to shop and compare easily and almost effortlessly. The internet, social media, and apps have forced us to think differently and invent new strategies for marketing. It’s time to think about how we can keep customers returning and compete with overseas competition and … [Read more...] about 6 Effective Content Marketing Strategies You May Have Overlooked