Santa Claus makes lists and checks them twice. He’s got killer brand recognition and millions of families love him. No one is a better candidate to be a digital marketer than Old Saint Nick! But what would it mean for Santa Claus to be a top-tier digital marketer? He’d use an array of marketing and business tools to make his holiday cheer available for every little boy and … [Read more...] about What if Santa Claus was a Digital Marketer
In recent months, there have been numerous stories in the news about travelers being denied access to the USA despite having applied for - and been granted - an ESTA, the online US entry system which replaced the 194W form for entry into the States. A closing door It’s long been known that gaining citizenship in the United States is akin to winning one of Mr. Wonka’s golden … [Read more...] about Business Travel Analysis: Why are ESTA holders denied entry to the USA?
You’ve reached the end of another business year yet again. With the holidays right around the corner, it’s time to sit down, relax, and enjoy what remains of the year. ...well, not quite yet. You see, this is the perfect time to do a SWOT analysis of your business. You’re on the cusp of a new business quarter. It’s time to think about goals for next year while reflecting … [Read more...] about Why the End of the Year is the Perfect Time for a Business SWOT Analysis
The holidays are right around the corner — will you be able to achieve all your goals? A SWOT analysis is an effective way to make sure you do. A SWOT analysis is a method of study involving two internal and two external factors. The internal factors are Strengths and Weaknesses. You have control over these two. You’re able to directly influence your strengths and weaknesses … [Read more...] about Organize Your Holiday Goals With SWOT Analysis
The New Year is fast approaching. Are you prepared to start your business on the right foot next year? You can use a PESTLE analysis as a guideline. It’ll help you address changes from this year and make conclusions about next’s. With this information, you can go into the New Year with a clear head and direction for your business. What is PESTLE? PESTLE is an acronym for … [Read more...] about Start Your Business Off Right This New Year With a Quick PESTLE Analysis
You’ve likely seen Facebook in the news lately. It’s in hot water more often than not. And now, the continuous bad publicity is affecting their stocks and bottom line. See how this social media giant is affected by the six macro-environmental influences in this PESTLE analysis of Facebook. Also read: How to write a PESTLE analysis from scratch Political factors: A … [Read more...] about PESTLE/PESTEL analysis of Facebook: How politics and regulations affect the social media giant
People invest in stocks every single day because it can improve their finances, serve as a passive income stream, and build capital. For some businesses, the discussion of stocks was so “fundamentally important”, a native stock app was included on their products. I’m talking about Apple products (iPhones, and iPads). Keep in mind, iPads didn’t have a built-in calculator app … [Read more...] about How the Stock Market Can Help You Write a PESTLE or SWOT Analysis
If you want to research and develop your own SWOT analysis from scratch, you’ll need to think about a few things first. A SWOT analysis is a type of study. It focuses on four main components of a topic: strength, weaknesses, opportunities, and threats. Most SWOT analyses are written about companies, products, and industries (your topic). People use it to identify the … [Read more...] about How to Research And Write A SWOT Analysis
If you want to know how to write your PEST analysis from scratch, read on. I’ve written dozens of PEST analyses over the last couple of years. And this article documents my process on how, even when you’ve never written one before. But first, let’s begin by explaining what a PEST analysis is and what it’s used for. What is a PEST analysis? A PEST analysis is a study of … [Read more...] about How to Brainstorm, Research, and Write a PEST Analysis From Scratch
Content marketing is an important component of any marketing strategy nowadays because marketers currently emphasize promotion in social media. High-quality content makes huge marketing effect on potential customers as they feel like getting closer to brands. On the contrary, bad marketing can cause harm to brand reputation. In this article, we will consider the consequences of … [Read more...] about How Does Bad Content Affect The Success Of Your Marketing Strategy?