SWOT analysis is a “identify and plan” type of study. It applies to all industries, markets, and people. But why is it more important than you think?
Even if it only shows importance every once in awhile, as a business analyst, you should keep SWOT analysis in your back pocket.
PEST analysis is a type of analysis, often used as a strategic tool for business owners, analysts, and the general public. We love PEST analysis. And if you don’t, you will after this article.