PESTLE Analysis

We help thousands of business analysts, students, and managers craft better analysis every day.

4 Critical Features of Internal Analysis

An internal analysis examines strengths and weaknesses highlighting three factors: an organization’s competency, resources, and competitive advantage.

2 min read May 24, 2017

Business public

How to Do an in-depth Resource Analysis with VRIO Analysis

PESTLEanalysis Team

Businesses use strategic planning as a necessary tool for all decisions made. Resource analysis is another way firms understand the value of resources.

2 min read May 23, 2017

Business public

VRIO Analysis: The Powerful 4-Criteria Framework

PESTLEanalysis Team

VRIO analysis is a strategic planning tool for efficient decision making. VRIO refers to 4 criteria firms consider: Value, Rarity, Imitability,Organization.

3 min read May 22, 2017

Marketing public

What Are Guerrilla Marketing Strategies?

PESTLEanalysis Team

Guerrilla marketing is a creative outlet. It provides freedom and endless opportunities. Here are 3 examples of guerrilla marketing strategies.

2 min read May 18, 2017

Marketing public

What is a Marketing Plan and Why Companies should have one

PESTLEanalysis Team

Businesses require planning. A marketing plan gives clarity on where to focus, where expenses are going and projected results.

2 min read May 17, 2017

Marketing public

Why Market Research is Important in Business Planning

PESTLEanalysis Team

Market Research is important because it helps make decisions that benefit the company and it’s the reason why so many types of analysis exist.

2 min read May 16, 2017

Business public

What is Market Research?

PESTLEanalysis Team

Market Research is the study of consumer demands and desires. Every company needs customers — otherwise, they’re just running an expensive hobby.

2 min read May 15, 2017

Business public

How to Do Competitor Analysis

PESTLEanalysis Team

By examining these primary objectives and categories, you’ll have the right idea on how to do competitor analysis correctly.

2 min read May 11, 2017

Business public

What Do Business Analysts Do

PESTLEanalysis Team

Keeping businesses healthy from the inside out with strategic planning and analysis is exactly what a business analyst does day-in-and-day-out.

2 min read May 10, 2017

PEST public

Who Invented PEST Analysis And Why It Matters

PESTLEanalysis Team

Francis Aguilar’s book opened up the lines of communication and analysis and he is credited as the man who invented PEST analysis. But it didn’t start as PEST.

3 min read May 8, 2017

Business public

What is DESTEP Analysis and How it's Used in Business

PESTLEanalysis Team

A DESTEP analysis allows for strategic decision-making. The information can allow leaders to decide whether to make significant, impactful decisions or not.

2 min read May 3, 2017

PEST public