If you are considering using explainer videos to market your business, a SWOT analysis can be a useful tool.
Creating content for your audience is all about engagement and grabbing their attention right away, so they will stick around for just a few more seconds. With more than a billion active websites and blogs creating content daily, and millions of new articles of content going live on social media by the hour, it’s extremely important to make sure your content creation and marketing efforts are on point.
Not only does this open up a whole new world of opportunity for brands and businesses looking to take advantage of it, but also for marketing and content creation teams as well. Of the many different types of video content available, explainer videos have proven to be one of the most effective and easiest to create.
However, as with all content creation and marketing, preparation and planning needs to be done first. If you are considering using explainer videos to market your business, a SWOT analysis can be a useful tool.
This form of analysis looks at the strengths, weaknesses, opportunities and threats associated with explainer videos in turn. It will allow you to examine why explainer videos are effective and if they can help your business.
Strengths
Explainer video strengths are plentiful so here are just a few of the main ones.
The average attention span of a visitor to your website is just eight seconds. So you need to grab their attention within that time to stop them moving onto another website. Luckily video grabs attention quickly, so an engaging explainer video can help to keep your visitors on your site.
If you can increase the time that visitors spend on your website, you are also more likely to make a conversion.
Video also tends to rank well on search engines, often appearing above text links on Google. So adding an explainer video to your website can help visitors to find your website in the first place.
And finally, video can effectively show visitors the personality and culture of your organisation. This is a great way to connect with and engage your audience.
Weaknesses
Video production is often thought of as a long, drawn-out process with a high financial cost. And you may also feel that your business doesn’t have the skills needed to produce an explainer video.
In the past, this has often put businesses off from using explainer video marketing. Instead they choose to concentrate on cheaper, simpler forms of content creation.
However both of these weaknesses can easily be addressed by using a video maker. These allow you to create your explainer video quickly and at a reasonable cost.
Opportunities
Using explainer videos offers substantial opportunities for enhancing your brand’s image.
Demand for video is growing year on year. It is predicted that by 2021 the average person will watch as much as 100 minutes of video per day.
Video works very well on mobile, and visitors are also more likely to share video content than text or images.
Promoting your site with an explainer video will allow you to tap into this growing demand for video content.
Threats
Explainer video marketing doesn’t have many threats associated with it.
However creating a low quality explainer video could potentially harm the image of your brand. If the video doesn’t grab their attention, your viewers could quickly click away from your website.
You also need to ensure that your video has a clear call-to-action, or you may miss out on potential conversions.
But as with the weaknesses above, you can easily remove these threats by using an online video maker. This will help you to create a high quality animated explainer video.
So you can see that the benefits of using explainer videos clearly outweigh any potential drawbacks. And by using a video maker, you can easily take advantage of these benefits to boost your brand’s image as well as your sales.
How to Best Implement Explainer Videos into Your Brand
With this in mind, online video is now in demand more than ever before. As reported by Blogging.org, there are now more than 50 million content creators on YouTube and more than 70% of all video views come from mobile devices.
Through the use of the SWOT formula, anyone can break down the many PROS and CONS before having to start any recording or creation. And if you are looking to expand your SWOT process and preparation for video marketing and distribution, the same type of breakdown and charting can be done in these areas as well.
Lastly, once you have all of this information laid out in front of you, it’s important to make sure you take action and implement everything as it’s now been laid out. It’s one thing to analyze and prepare, it’s another to successfully implement.
With so many different ways to create original video content, it’s important to focus your efforts on user engagement and value--as this will ultimately decide on the success of your video content.
Before running your next content creation and marketing campaign, be sure to consider the many different elements and features we’ve discussed by using the SWOT method.
Image by 200 Degrees
