PEST

Find everything about the classic PEST analysis to the more comprehensive PESTLE—and even a few other creative twists. Whether you're analyzing industries or specific companies, dive into our posts to uncover how Political, Economic, Social, and Technological factors shape business landscapes. Perfect for strategy geeks, students, and anyone curious about what makes the business world tick!

280 posts

What "PESTLE" Stands for in Marketing

PESTLEanalysis Team

To successfully achieve marketing goals, firms must use PESTLE analysis to assess the market conditions so that they can plan and strategize accordingly.

4 min read Mar 31, 2016

SWOT public

SWOT vs. PEST, and How to Decide Which One to Use

PESTLEanalysis Team

SWOT and PEST analysis are both resourceful and beneficial to companies if they are in weak positions and should be used together for better results.

4 min read Mar 24, 2016

PEST public

Potential Limitations of the PEST Analysis and How to Address Them

PESTLEanalysis Team

Limitations of the PEST analysis don’t make it less effective. It is not a onetime research process. PEST analysis needs consistency for it to be effective.

4 min read Mar 18, 2016

PEST public

The Role of PEST Analysis in Bolstering International Business

PESTLEanalysis Team

PEST analysis gives small companies a big advantage as it allows them to focus on targeted areas of importance that might help the business reach new heights.

4 min read Feb 15, 2016

PEST public

Where and How to Apply PESTLE Analysis in a Marketing Plan

PESTLEanalysis Team

PESTLE analysis can prove to be an effective marketing plan and be used for analyzing the basic factors that define the foundation of a business’s success.

4 min read Feb 8, 2016

Business public

How to Use SWOT and PEST Analysis in Startups

PESTLEanalysis Team

The purpose of using SWOT and PEST analysis and how it is implemented in startups, along with why it in comes handy in understanding any business needs.

4 min read Feb 1, 2016

PEST public

PESTLE Analysis of Marriott International

PESTLEanalysis Team

Do the Political, Economic, Social (Cultural), Technological and Environmental, or PESTLE analysis' factors surrounding Marriott justify its expansion?

4 min read Nov 2, 2015

PEST public

PESTLE analysis of Nokia

PESTLEanalysis Team

PESTLE analysis of Nokia points out challenges in an altered mobile phone market. Nokia will need to radically alter its business model simply to survive.

4 min read Oct 28, 2015

PEST public

PESTLE Analysis of Singapore

PESTLEanalysis Team

PESTLE analysis of Singapore explains how the political, economic, social, technological, legal and environmental factors have affected Singapore's growth.

4 min read Mar 17, 2015

PEST public

PEST Analysis for Germany

PESTLEanalysis Team

PEST analysis for Germany examines the political, economic, social and technological factors of the country, showing why Germany is a very advanced country.

4 min read Mar 4, 2015

Business public

Difference between SWOT, PEST, STEEP and STEEPLE Analysis

PESTLEanalysis Team

Beginning by performing a SWOT analysis, business owners can learn more about the firm’s external factors by doing PEST, STEEP and STEEPLE analysis.

3 min read Feb 17, 2015

PEST public

PEST Analysis of Cadbury

PESTLEanalysis Team

In this PEST analysis of Cadbury, we examine how this leading chocolate company has dealt with external factors in the UK and in other countries.

2 min read Dec 31, 2014