PEST analysis is a management tool, which helps assess the macro-environmental factors. The analysis can be conducted for companies, projects, and even countries. I have completed a PEST analysis for Germany here. The article is all about the factors affecting Germany. PEST analysis is an acronym for Political, Economic, Social and Technological. I will discuss all of these … [Read more...] about PEST Analysis for Germany
politics
Political Factors Affecting Business
There are many external environmental factors that can affect your business. It is common for managers to assess each of these factors closely. The aim is always to take better decisions for the firm’s progress. Some common factors are political, economic, social and technological (known as PEST analysis). Companies also study environmental, legal, ethical and demographical … [Read more...] about Political Factors Affecting Business