If you’re ever tried to make a decision regarding your organization or created a business plan, then you’ve probably heard of a SWOT analysis. A SWOT analysis is a strategic management and strategic planning method used to help an organization or person identify strengths (S), weaknesses (W), opportunities (O), and threats (T).
For example, if you’re doing a SWOT analysis for your website design, your goal is to find out which factors can be potentially harmful and which characteristics are essential to the success of your business with the use of your website. The findings from the SWOT analysis will be extremely helpful when crafting your overall website strategy.
A SWOT analysis is used by businesses to make a strategic decision. However, this tool can also be used by universities, non-profits, and other types of organizations. Using SWOT analysis, you can take advantage of your strengths, develop business goals, capitalize on opportunities, detect threats, address weaknesses, and understand your business better overall.
Tips For Conducting A SWOT Analysis
When conducting a SWOT analysis, you should identify what the goal of the analysis is. Make sure that you establish the strategy you want to develop or the ideal outcome that you are hoping to decide on. The topic of your SWOT analysis will depend on your goal. You might need to focus on market trends, competitors, and your industry. Or you might research a potential investment or new technology.
Make sure that you consult with other people in your business. Don’t limit your sources to product development and sales teams. Make sure that you involve marketing, finance, and customer-facing staff as well. After you’ve collected all the data you need, and you know what your goal is, you can start conducting a SWOT analysis.
SWOT analysis might be limited because it can produce a lot of ideas but cannot help you later on to filter out which pick is the best for each case scenario.
Visually Showcasing A SWOT Analysis
It’s not only important to identify strengths, weaknesses, opportunities, and threats, but it’s also essential that you present them visually in a way that the audience will get the message. Below, we will go over a few tips for visually showcasing a SWOT analysis.
You can use different colors to emphasize the threats, opportunities, strengths, and weaknesses of your business. You will make your presentation look catchier and brighter by pointing out every different item.
In order to make a great presentation of your SWOT analysis, you should balance the graphics and text you use. One of the things you can do to achieve this is to replace bulleted lists with diagrams. You shouldn’t be worried if you don’t have enough designer skills to do this. All you need to do is choose a template that is ready to use and customize it using your text.
Choose Proper Fonts and Backgrounds
You can choose a color other than white if you want to make your SWOT analysis look more modern and unique. Black shades, ocean blue, and dark blue are amazing when it comes to business information and especially SWOT analysis. Depending on the color you pick, you also need to ensure that the font can be read. The size of the font shouldn’t be smaller than 18 points.
Use a Separate Slide for Every SWOT Component
If a SWOT analysis is the main part of your presentation, and it isn’t just a part of it, you can use different slides to discuss the multiple components of the SWOT analysis. What this will do is assist you in emphasizing and diving into detail regarding each strength, weakness, opportunity, and threat, and it will improve the overall look of your presentation.
Explain the Connection Between the Components
There is always an interconnection between the strengths, weaknesses, opportunities, and threats. You can use a certain design to highlight the connection between these elements in your presentation. Such an example would be using a flower diagram template. What this will do is help you elaborate on how your business will overcome external threats by using its internal sources and how it will be able to embrace any changes.
So, there you go, our tips on how to design an appealing SWOT analysis presentation. Whether you’re a big corporation or a small business, when creating a SWOT analysis you should always make sure that you pay attention to the design.
When showcasing your SWOT analysis, make sure that you use a visually appealing, aesthetic, and minimal design. Now that you know everything there is to know about presenting a SWOT analysis, you can go ahead and do it!