Horizontal integration is about merging together companies that have something in common. Read its benefits based on an analysis of the fast food industry.
We explain what a conjoint analysis is by giving a conjoint analysis example based on mobile phones. If done right, the business can bloom and run smoothly.
What marketing data analysis is all about and how it improves the marketing strategies and business management of a company in three stages of analysis.
PESTLE analysis of Singapore explains how the political, economic, social, technological, legal and environmental factors have affected Singapore's growth.
