If you want to know how to write your PEST analysis from scratch, read on. I’ve written dozens of PEST analyses over the last couple of years. And this article documents my process on how, even when you’ve never written one before. But first, let’s begin by explaining what a PEST analysis is and what it’s used for. What is a PEST analysis? A PEST analysis is a study of … [Read more...] about How to Brainstorm, Research, and Write a PEST Analysis From Scratch
Content marketing is an important component of any marketing strategy nowadays because marketers currently emphasize promotion in social media. High-quality content makes huge marketing effect on potential customers as they feel like getting closer to brands. On the contrary, bad marketing can cause harm to brand reputation. In this article, we will consider the consequences of … [Read more...] about How Does Bad Content Affect The Success Of Your Marketing Strategy?
L’oreal is the leading name in the cosmetic and beauty world. Their extensive portfolio of hair, skin, and makeup products is the reason why. This brand is the only one offering so many inexpensive as well as luxurious beauty options. And although the company has many strengths, it also has a few concerning weaknesses and threats. This SWOT analysis of L’oreal explains it … [Read more...] about SWOT Analysis of L’oreal: A Powerful Portfolio of Brands
Ford Motors is a popular automobile brand. It offers a line of electric and hybrid electric vehicles. They’ve also invested heavily into the self-driving car market. And they’re driven to make their vehicles more energy efficient. But it's not all sunshine and flowers for the brand. Ford has a history of vehicle malfunctions. They also struggle to maintain high sales in some … [Read more...] about PESTLE/PESTEL Analysis of Ford Motors: Shifting towards Electric Automobiles to Combat Saturation
Learn about the strengths, weaknesses, opportunities, and threats in this SWOT analysis of Dell Technologies. Founded in 1984, Dell Technologies quickly became a household name. At one point, nearly everyone had a Dell computer. But now? The brand is scarce among the competition. You’ll find out why as you keep reading through this analysis. Recommended read: PEST … [Read more...] about SWOT Analysis of Dell Technologies: Is the Declining Laptop Market a Major Threat?
Netflix is a media company with a portfolio of original and licensed content. You pay a monthly subscription to have access to this portfolio. It’s likely Netflix is available for you, considering it’s operational in 130 countries. However, the type and amount of content vary by country. And in some places, people aren’t happy with the crumbs they’re offered. This company, … [Read more...] about PEST Analysis of Netflix: How Politics and the Economy impact the Media Provider
In this article, I explain the strengths, weaknesses, opportunities, and threats — also known as a SWOT analysis — behind the furniture retailer, IKEA. IKEA is well-known around the world for being that Swedish company offering inexpensive products for your home. It’s a staple for people with lower income who still desire design, but at a lower cost. And although this is … [Read more...] about SWOT Analysis of IKEA: What’s the Brand’s True Strength?
PepsiCo has dozens of products under their belt. You can buy these products here in the United States or venture across the world and grab a bottle in Japan. So, anyone who hasn’t heard of the PepsiCo brand has likely been living under a rock. This SWOT analysis of PepsiCo examines what the company does well, what it’s falling behind on, and what this will mean for the … [Read more...] about SWOT Analysis of PepsiCo: Industry domination with a massive portfolio
SONY, a Japanese based business, quickly transformed into one of the leading entertainment companies in the world. If you're on the lookout for video games, consoles, music, laptops, and movies — SONY has it. But even such an influential company has its flaws. For instance, SONY hasn't successfully integrated into every industry (looking at you, tablets). And they face a … [Read more...] about PESTLE Analysis of SONY Corporation: Is brand recognition enough?
A few years ago, any discussion of cannabis — also known as marijuana, weed, and pot — were to be kept under wraps. If you sold it, don’t mention it. And if you use it, keep it to yourself. That was the reality of marijuana usage until recently. Now, states like California, Colorado, Alaska, and Washington offer legal marijuana. Canada also recently legalized the consumption … [Read more...] about SWOT Analysis of the Cannabis Industry: A booming market still in the grey area