PEST

Find everything about the classic PEST analysis to the more comprehensive PESTLE—and even a few other creative twists. Whether you're analyzing industries or specific companies, dive into our posts to uncover how Political, Economic, Social, and Technological factors shape business landscapes. Perfect for strategy geeks, students, and anyone curious about what makes the business world tick!

279 posts

PESTLE Analysis Examples to Better Explain the Framework

Jim Makos

Our PESTLE analysis examples help explain how the PESTLE factors (political, economic, social, technological, legal, environmental) affect businesses and industries.

6 min read May 23, 2019

PEST public

PESTLE Analysis for Human Resources: How PESTLE Affects HR

PESTLEanalysis Team

The six factors that make up PESTLE analysis affect how Human Resources has and will. You’ll see why as you keep reading.

5 min read May 20, 2019

PEST public

PESTLE Analysis of Xiaomi

PESTLEanalysis Team

PESTLE analysis of Xiaomi uncovers the Political, Economic, Sociocultural, Technological, Legal, and Environmental affecting this tech giant.

4 min read Apr 18, 2019

PEST public

PEST Analysis: What Economic Indicators Should I Include?

PESTLEanalysis Team

The world’s economy affects businesses each and every day, though not every company takes this into consideration when planning…

4 min read Apr 12, 2019

PEST public

PESTLE Analysis of Huawei: How China Affects Its Success

PESTLEanalysis Team

This PESTLE analysis of Huawei can help us understand why the smartphone manufacturer is performing at its current level, and how to change that.

4 min read Apr 9, 2019

PEST public

PESTLE Analysis of Spain: Standing in Unclear Waters

PESTLEanalysis Team

In this PESTLE analysis of Spain, we'll review the external factors holding Spain back from achieving new heights and why it's standing in unclear waters.

4 min read Apr 2, 2019

PEST public

How to Do a PESTLE Analysis (3 Step Guide)

PESTLEanalysis Team

Learn how to do a PESTLE analysis following a simple, three-step approach that you can use to conduct meaningful reports, every single time!

4 min read Mar 28, 2019

PEST public

What Is PESTLE Analysis Used for?

PESTLEanalysis Team

What Is PESTLE Analysis Used for? Most often to assess the viability of a new venture and to analyzing the macro environment.

4 min read Mar 26, 2019

PEST public

5 Tips for Effective Use of PESTLE Analysis in the Business World

PESTLEanalysis Team

Making good use of PESTLE analysis is all about looking at the bigger picture and to draw simple conclusions from the data you collect.

4 min read Mar 21, 2019

PEST public

What Is the PESTEL Model for Business Analysis?

PESTLEanalysis Team

There are loads of business analysis tools out there, but the PESTEL model, also called PESTEL analysis, is one of…

4 min read Mar 19, 2019

PEST public

Is It PESTLE or PESTEL Analysis?

PESTLEanalysis Team

PESTLE and PESTEL analysis are the same thing, only the last two letters are swapped. Both can be used depending on the preference of the researcher.

4 min read Mar 18, 2019

PEST public

PESTLE Analysis in Digital Marketing

PESTLEanalysis Team

What sort of valuable insights will PESTLE analysis in digital marketing provide you? If you’re a digital marketer, don’t skimp on your PESTLE analysis.

4 min read Mar 13, 2019