PEST

Find everything about the classic PEST analysis to the more comprehensive PESTLE—and even a few other creative twists. Whether you're analyzing industries or specific companies, dive into our posts to uncover how Political, Economic, Social, and Technological factors shape business landscapes. Perfect for strategy geeks, students, and anyone curious about what makes the business world tick!

276 posts

PEST Evaluation Of Business Products

PESTLEanalysis Team

How to prepare for a PEST evaluation of business products. Before anything, you must understand what exactly PEST analysis is and then evaluate your product with PEST factors.

4 min read Mar 19, 2018

Business public

How Combining PEST And SWOT Analysis Is Essential For All Businesses

PESTLEanalysis Team

By mixing the information you have and outlining the concerns from PEST and SWOT analysis, you can grasp both outside influences (on a macro-level) and internal factors (on a micro-level). Even though you can’t influence PEST factors, you can take advantage of it with SWOT analysis.

4 min read Mar 14, 2018

PEST public

A PEST Analysis Of Entrepreneurship

PESTLEanalysis Team

Is entrepreneurship the future of work? Maybe. This PEST analysis of entrepreneurship shows how four critical factors affect this growing work-related opportunity.

3 min read Feb 20, 2018

PEST public

PEST Analysis of The Healthcare Industry

PESTLEanalysis Team

This PEST analysis of the healthcare industry provides a glimpse into how the system works, and how it could change in the future.

3 min read Feb 14, 2018

PEST public

This is How PEST Analysis Helps Mitigate Business Risks

PESTLEanalysis Team

PEST analysis is the strategic tool to help your business thrive by identifying potential business risks and building a plan to combat them.

3 min read Dec 6, 2017

PEST public

4 Signs You're Doing PEST Analysis Wrong

PESTLEanalysis Team

Four signs that you are ruining your PEST analysis. By following these tips, you’re on your way to a better, smarter PEST analysis.

2 min read Nov 28, 2017

PEST public

How to Prepare for a Successful Product Launch With PEST Analysis

PESTLEanalysis Team

By examining the four external factors that affect every business via PEST analysis, you ensure you’re on the right track for a successful product launch.

3 min read Nov 22, 2017

PEST public

2 Ways to Use PEST Analysis to Your Advantage

PESTLEanalysis Team

When you’re starting a new business, expanding into new areas, or executing projects, PEST analysis is the tool you need at your disposal.

2 min read Nov 14, 2017

PEST public

14 Critical Questions to Ask in PEST Analysis

PESTLEanalysis Team

By asking these questions, you can conduct a detailed PEST analysis for your company. Be sure to answer each question, but don’t forget to create your own.

3 min read Nov 7, 2017

PEST public

Why You Shouldn't Neglect PEST Analysis When Starting a New Business

PESTLEanalysis Team

PEST analysis introduces macro-environmental factors that can cause costly surprises when starting a new business helping you detect these major influences.

3 min read Sep 19, 2017

PEST public

PESTLE Analysis in Strategic Management

PESTLEanalysis Team

PESTLE analysis is crucial to strategic management and planning. Strategic management means you can ensure the business aligns with the factors for success.

2 min read May 30, 2017

PEST public

Who Invented PEST Analysis And Why It Matters

PESTLEanalysis Team

Francis Aguilar’s book opened up the lines of communication and analysis and he is credited as the man who invented PEST analysis. But it didn’t start as PEST.

3 min read May 8, 2017