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Category: PEST Analysis

PESTLE Analysis through Pictures: PESTLEWeb

Scanning your business environment is absolutely critical for developing business and marketing strategy. A strategy which is successful at one time and place can’t be guaranteed to work in the same way for ever more. In fact – it may never work again because the world …

Understanding Pest Analysis with Definitions and Examples

Aside from the company’s internal resources and industry factors, there are several other macro-economic factors that can have a profound impact on the performance of a company. In particular situations such as new ventures or product launch ideas, these factors need to be carefully analyzed in …