LinkedIn is the most vital social network to connect with experts and reach out to business buyers. Creating a proactive LinkedIn marketing strategy is important for the better growth of your business. It involves taking action depending on the predictive information and ensuring that individuals are familiar with you before they require your service/product. By paying close attention to the new trends, you can easily prepare for the unknown and stay one step ahead.
How to Build Proactive Linkedin Marketing Strategy?
Here is the step-by-step guide that will help you create a marketing strategy for your business success:
1. Profile Optimization
A well-optimized Linkedin profile shows your target audience who you are, what you do, and where you specialize. This further helps build trust amongst those who want to follow/connect with you and make your profile rank go up in LinkedIn searches.
You can begin with high-resolution professional headshots for personal Linkedin profiles and brand logos as the profile picture for company pages. Did you know your LinkedIn profile picture can provide you with 21X more views? Other methods to optimize LinkedIn profile include adding a minimum of five relevant links, including your current position, etc. You can use the LinkedIn profile writing service by OctopusCRM to improve your professional brand and get discovered by prospects on LinkedIn.
2. Create and Publish Valuable Content
You can create, share, and publish many kinds of content on LinkedIn, such as articles, videos, and posts. But an excellent content strategy will typically incorporate a blend of all.
Before you post any content, think about the audience you are targeting and customize it. If your audience is commenting on any post you published, respond to them by asking questions, feedback or comments. Also, do not hesitate to post any informative content on your LinkedIn account associated with your niche, even if it’s from a third party.
3. Involve Your Employees in Your Plan
LinkedIn is all about making strong connections. Involving your employees in your Linked marketing strategy can help you strengthen your bond and broaden your reach.
You can add your company to the personal profile of your employees. It turns them into followers automatically and helps your company get noticed. Another way to boost your LinkedIn marketing is to ask your employees to share important news updates and articles/round-up posts of your company with their connections.
4. Use Automated Outreach
Although the feature is available for all LinkedIn accounts, sending personalized messages to prospects or famous personalities provides you a chance to advertise your services and products effectively.
You can use Dripify cloud based LinkedIn automation to improve LinkedIn prospecting and close more deals — all on complete autopilot.
You can consider sending new deals, offering updates about your latest services, or sharing new content. This helps you grab their attention and motivate them to accept your request.
5. Leverage Rich Media
Instead of focusing on text-only posts, use rich-media posts for your LinkedIn marketing. Visually appealing elements like videos, pictures, etc., help you create a greater impact on your audience.
Did you know injecting live video in your posts can help you increase your engagement rate by 5X? In addition, adding customized pictures gives you 2X comments on your posts and boosts your overall brand engagement and reach.
6. Run Advertisements Using Matched Audiences Feature
Matched Audiences is the suite of targeting options that blends LinkedIn data and business information. It includes contact targeting, retargeting, lookalike targeting, and contact targeting. It leads to a rich marketing strategy that builds on what you are doing already.
With this feature, you can retarget individuals who have visited your site and are already on your existing account. Matched Audiences feature available for all LinkedIn Advertising products such as Sponsored InMail, and other advertising formats.
7. Take Advantage of LinkedIn Analytics
LinkedIn Analytics must be an important part of your LinkedIn strategy. It can allow you to track diverse social media metrics quickly and get an in-depth look at how the posts are performing.
The insights that you get help you enhance your ROI and accomplish LinkedIn marketing goals. So, make sure you check out your performance regularly and determine the scope for improvement.
What is the Difference Between Proactive and Reactive Marketing Strategies?
There are two types of marketing strategies you can use for LinkedIn – proactive and reactive marketing. Check out the table below to know the differences between them:
|Proactive Marketing Strategies||Reactive Marketing Strategies|
|Proactive marketing is the marketing that allows marketers to be real-time, adaptable, data-driven, and agile. It usually involves creating a proper marketing plan and analyzing the inner strengths, threats, and external opportunities.||Reactive strategies are the most common approach that many organizations are using nowadays. This marketing approach is built before analysis and planning. The outcome of the campaign is determined at the end. It means this kind of marketing is about responding to the opportunities as they occur.|
Why is a Proactive Strategy Critical to Business Success?
A proactive strategy is a cost-effective business strategy for beginners and also enhances the flexibility of your company. It helps your organization make all business decisions depending on both short and long-term objectives.
So if you want your business to go to the next level, you must learn how to create a proactive marketing strategy. Below are the different ways by which you can do it:
- Focus on What You Have
Find what you already possess and which can be more beneficial for you. For example, you can determine the best ways to use your expertise and content in your company to reach the prospects that you already have.
- Rework Current Content
You have done plenty of work to create good quality content. So do not let it go to waste. Rather, determine ways to repurpose that content into valuable pieces.
Find out which kind of content is doing well on LinkedIn and analyze the reason behind its success. Once you know this, use that data and rework your current content.
- Record Videos
Video marketing is on the rage today. 92% of marketers say that it is an important part of their marketing strategy. So, if you are not using this marketing strategy already, you are missing out on tons of opportunities for your business.
- Add a FAQ Page to Your Website
Create a FAQ page on your site and answer all the common questions in an easy-to-read format that your customers usually ask you.
When customers need to find some information, they can easily visit the FAQ page and get the support they require without getting annoyed. The FAQ section also makes it easy to get featured into Google snippets. If this happens, it helps you increase more traffic to your website.
- Invest in Paid Social Ads
Paid ads are costly, but they are not proactive. They help you target potential clients that have high intent to purchase. It is beneficial to drive conversion and website traffic.
- Review Your Processes
As per the Pareto principle, 80% of income will come from 20% of your clients. So focus on that 20% of increasing revenue. Also, find out what efforts consume 80% of your time but create a minimal or zero impact on your business.
Building a LinkedIn marketing strategy is a great way to drive your business ahead while reaching out to high-end contacts. It usually involves professional audiences that are ready to yield more personal data to the networking platform. With this, businesses can get the advantage of targeting people with hyper-focused results.
However, it is also essential to be proactive with your marketing efforts to drive your business results. It means advance planning, performing in-depth research, predicting new opportunities, and tweaking outcomes depending on performance.