As a digital marketer, have you included PESTLE analysis research into your strategy? Because if you haven’t, you’re missing out on some pretty important information. It’s so important, even Santa Claus would include PESTLE into his campaigns. And let’s be honest, he’d be the best digital marketer around with his social reach and impressive brand image. Copying Santa’s approach … [Read more...] about PESTLE Analysis in Digital Marketing
Today's audience of potential customers is better informed than any other generation. They also have the power to shop and compare easily and almost effortlessly. The internet, social media, and apps have forced us to think differently and invent new strategies for marketing. It’s time to think about how we can keep customers returning and compete with overseas competition and … [Read more...] about 6 Effective Content Marketing Strategies You May Have Overlooked
Here at PESTLE Analysis, we discuss a variety of topics related to business analysis, but we've never introduced you to the concept of strategic market analysis. So what is strategic market analysis, and why should you care? Although strategic market analysis has no dictionary definition, it can be understood as any market analysis which pertains to an individual business … [Read more...] about What Is Strategic Market Analysis?
You might know that market analysis is an extremely powerful business tool, but what exactly is the definition of market analysis? In short, market analysis is a complete assessment of the size and nature of a given market or industry. It takes into account both quantitative factors, such as the volume and value of the market, and qualitative factors, such as the competition … [Read more...] about Market Analysis Definition (With Explanation and Examples)
Market analysis is the comprehensive assessment of the quantitative and qualitative nature of a target market or industry. It can take into account a wide range of variables, and it's up to you to decide which of these variables will be the most helpful for analyzing the chosen market. Although this freedom may sound like a good thing, it results in many beginners getting … [Read more...] about Market Analysis Example: Smartphone Industry
Comparative market analysis, known in short as CMA, is a tool used in the real estate industry to estimate the value of a home. The basic premise of comparative market analysis is to calculate a property's value based on the average price per square foot or price per square meter of similar, recently sold properties in the same geographic region. Although comparative market … [Read more...] about What Is Comparative Market Analysis (CMA)?
Market analysis is the process of assessing the size and nature of a market. Market analyses are most often used by enterprises of all sizes to determine the attractiveness of a new market; in these cases, the quality of the market analysis might make or break the success of big business decisions. With that in mind, we've decided to make an entire article to walk you … [Read more...] about What Is Market Analysis and When you Need to Conduct one
Santa Claus makes lists and checks them twice. He’s got killer brand recognition and millions of families love him. No one is a better candidate to be a digital marketer than Old Saint Nick! But what would it mean for Santa Claus to be a top-tier digital marketer? He’d use an array of marketing and business tools to make his holiday cheer available for every little boy and … [Read more...] about What if Santa Claus was a Digital Marketer
Content marketing is an important component of any marketing strategy nowadays because marketers currently emphasize promotion in social media. High-quality content makes huge marketing effect on potential customers as they feel like getting closer to brands. On the contrary, bad marketing can cause harm to brand reputation. In this article, we will consider the consequences of … [Read more...] about How Does Bad Content Affect The Success Of Your Marketing Strategy?
Small businesses have to be smart about their marketing. Budgets are limited, but the need to connect to customers prevails. But even the tiniest of mistake could have devastating consequences for the company. Let’s avoid unnecessary fallout. By knowing about these typical blunders, you can take the right steps to further develop your brand. 1. Lack Of … [Read more...] about 4 Unfortunate Small Business Marketing Mistakes to Avoid