Psychographic segmentation is how marketers and companies understand the motivations behind consumer buying decisions.
By not including SWOT analysis into your marketing plan, you’re setting yourself up for failure. Here's why and how you can use SWOT in marketing!
A look at the six factors that changed how we market and created specialized genres of marketing as we explain how PESTLE analysis affects marketing.
The best digital marketers are the ones who can keep up with the latest trends. Not only technology evolves rapidly these days, but trends in marketing, consumer opinions, and …
Business analysis in marketing improves the success rate of your next marketing campaign by conducting PESTLE, STEEPLE, SWOT or other analysis.
What sort of valuable insights will PESTLE analysis in digital marketing provide you? If you’re a digital marketer, don’t skimp on your PESTLE analysis.
Today’s audience of potential customers is better informed than any other generation. They also have the power to shop and compare easily and almost effortlessly. The internet, social media, …
Strategic market analysis is any market analysis relating to the overall strategy of your organization, or even the decisions you make within that.