Ever seen a marketing plan with SWOT analysis included? It may have confused you a bit. You may not see the importance of doing an entire analysis just for marketing. But here’s the thing: by not including SWOT analysis into your marketing plan, you’re setting yourself up for failure. The analysis helps you understand the crucial internal and external elements that will … [Read more...] about Should You Use SWOT Analysis in Your Marketing Plan?
Are you a marketer? If you are, then you need to know how the six most important macro-environmental factors influence the state of marketing. These factors are politics, economics, society, technology, legal, and the environment. Each one plays a vital role in the current and future of marketing. Not only have these factors changed how we market, but it’s also allowed for … [Read more...] about How PESTLE Analysis Affects Marketing
The best digital marketers are the ones who can keep up with the latest trends. Not only technology evolves rapidly these days, but trends in marketing, consumer opinions, and ways of consuming media shift so quickly in these turbulent times, that any digital marketer worth her or his salt needs to keep on their toes. Adjusting strategies and maintaining flexible approaches to … [Read more...] about Useful Tips for Digital Marketers in 2019
Should you use business analysis in marketing? Is it valuable or just a waste of time? Marketing is an expensive but crucial aspect for any business, regardless of size or industry. If something goes wrong, you can be out thousands of dollars in as little as an hour! Business analysis helps you understand pitfalls and plot holes in your business before it’s too late. But … [Read more...] about Should You Use Business Analysis in Marketing?
As a digital marketer, have you included PESTLE analysis research into your strategy? Because if you haven’t, you’re missing out on some pretty important information. It’s so important, even Santa Claus would include PESTLE into his campaigns. And let’s be honest, he’d be the best digital marketer around with his social reach and impressive brand image. Copying Santa’s approach … [Read more...] about PESTLE Analysis in Digital Marketing
Today's audience of potential customers is better informed than any other generation. They also have the power to shop and compare easily and almost effortlessly. The internet, social media, and apps have forced us to think differently and invent new strategies for marketing. It’s time to think about how we can keep customers returning and compete with overseas competition and … [Read more...] about 6 Effective Content Marketing Strategies You May Have Overlooked
Here at PESTLE Analysis, we discuss a variety of topics related to business analysis, but we've never introduced you to the concept of strategic market analysis. So what is strategic market analysis, and why should you care? Although strategic market analysis has no dictionary definition, it can be understood as any market analysis which pertains to an individual business … [Read more...] about What Is Strategic Market Analysis?
You might know that market analysis is an extremely powerful business tool, but what exactly is the definition of market analysis? In short, market analysis is a complete assessment of the size and nature of a given market or industry. It takes into account both quantitative factors, such as the volume and value of the market, and qualitative factors, such as the competition … [Read more...] about Market Analysis Definition (With Explanation and Examples)
Market analysis is the comprehensive assessment of the quantitative and qualitative nature of a target market or industry. It can take into account a wide range of variables, and it's up to you to decide which of these variables will be the most helpful for analyzing the chosen market. Although this freedom may sound like a good thing, it results in many beginners getting … [Read more...] about Market Analysis Example: Smartphone Industry
Comparative market analysis, known in short as CMA, is a tool used in the real estate industry to estimate the value of a home. The basic premise of comparative market analysis is to calculate a property's value based on the average price per square foot or price per square meter of similar, recently sold properties in the same geographic region. Although comparative market … [Read more...] about What Is Comparative Market Analysis (CMA)?