Should you use business analysis in marketing? Is it valuable or just a waste of time? Marketing is an expensive but crucial aspect for any business, regardless of size or industry. If something goes wrong, you can be out thousands of dollars in as little as an hour! Business analysis helps you understand pitfalls and plot holes in your business before it’s too late. But … [Read more...] about Should You Use Business Analysis in Marketing?
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Why All Business Owners Should Have a Business Exit Strategy
Do you have a business exit strategy? Was it included in your business plan? Or now you’re looking to make a graceful exit from your business and you’re not sure where to start? I’ve got you covered. In this article you’ll find out: What a business exit strategy is The common type of exit strategies A brief introduction to liquidity Which strategy is best for … [Read more...] about Why All Business Owners Should Have a Business Exit Strategy
Why Look at Business Plan Samples Before Writing a Business Plan
A business plan is a document all about your company. A typical plan outlines the mission statement, operations, marketing strategies, financials, and executive summary. A business plan is non-negotiable. If you have a business — even if you’re just getting started or a one-person show — you need to have a business plan. Even if it’ll never reach the eyes of another soul, the … [Read more...] about Why Look at Business Plan Samples Before Writing a Business Plan
How to secure financing as a small business owner
Being an entrepreneur can often be stressful, and while you have managed to bring your brand into the market, you might currently be struggling from a financial point of view, and monetary support may be required to keep your business going, or to obtain growth. Regardless of the exact purpose you currently need financing for, applying for a loan is the solution you should … [Read more...] about How to secure financing as a small business owner
How to Make a Business Plan for Any Business
Here’s the truth: Every business needs a business plan. There are no exceptions. A business plan serves as a document that outlines who the business is, why it exists, and how it expects to increase success in the short and long term. It’s also a handy directional guideline outlining your major goals, accomplishments, and details about your company — all in one easy to digest … [Read more...] about How to Make a Business Plan for Any Business
What Is the PESTEL Model for Business Analysis?
There are loads of business analysis tools out there, but the PESTEL model, also called PESTEL analysis, is one of our favorites. The PESTEL model is a type of PEST analysis which considers six crucial business factors. The six categories are: Political Economic Sociocultural Technological Environmental Legal Although it may seem simple at first sight, … [Read more...] about What Is the PESTEL Model for Business Analysis?
7 Crucial Macro Environment Factors to Include in Your Analysis
Macro environment analysis is a fantastic business analysis tool for getting a better grasp of the greater business environment in which you operate. As we explained in another post, the macro environment itself is the broader business environment across all markets and industries — especially referring to the national or international economy. Before you can dive into your … [Read more...] about 7 Crucial Macro Environment Factors to Include in Your Analysis
Macro Environment Examples in the Real World
In one of our recent posts, we introduced you to the concept of the macro environment: the broader business environment affecting all markets and industries. In this article, we're going to walk you through some real-world examples of the macro environment — but first, let's review the factors affecting the macro environment. Example Factors in the Macro Environment As we … [Read more...] about Macro Environment Examples in the Real World
What Is the Macro Environment in Business Analysis?
In business analysis, we tend to focus our research on individual markets and industries, without paying attention to the greater, so-called macro environment. But what exactly is the macro environment, and why should you care? The macro environment is the broader business environment across all markets and industries. It takes into account the size and nature of entire … [Read more...] about What Is the Macro Environment in Business Analysis?
Use PEST Analysis to Kick off This Business Year With a Bang
It’s a new year for your business! You want to have a strong start, don’t you? Here’s the thing: You need a plan. And not just a marketing or business plan (I’m sure you have both and if not, here’s what you should know). You need a system most of your competition won’t even think about. It’s called PEST analysis. It’s as long as those capital letters and unveils a host of … [Read more...] about Use PEST Analysis to Kick off This Business Year With a Bang