Our Increase Rev PESTLE analysis investigates the internet advertising company that helps businesses to increase their revenue by 300%.
Are you looking for an internet marketing company to advertise your business on different websites and platforms?
Even if you are not, still reading this article will help you a lot since today we are going to discuss an internet advertising company that can help businesses to increase their revenue by 300% by using different internet advertising techniques and tools.
You must be thinking this is impossible. However, to know how Increase Rev makes it possible, you must read this Increase Rev PESTLE analysis.
Increase Rev is an internet advertising company registered in the U.A.E. and Pakistan. The online advertising company helps businesses to increase their customer base and revenue through advertisements. Increase Rev promotes businesses on websites and online platforms where there is high traffic.
These online advertisements draw users' attention to the promoted business and the increased customer base of the advertised business.
Increase Rev offers several services to its clients. Some of the services offered by Increase Rev are advertisement management, video content management, video monetization, AdSense optimization, web design, development, and hosting.
Marketing is an integral part of a business. Before the internet, businesses advertised their services in newspapers, on TV, and on billboards. However, after the internet boom, online advertisements have replaced conventional ways of advertisement.
In 2016, the online advertising revenue surpassed the revenue of broadcast television and cable television. As a result, online advertisements are being used by businesses all over the globe. In 2021, people spent around $521 billion on digital advertising.
Moreover, spending on digital advertising is anticipated to grow exponentially in the coming years. Since you have an idea of what online advertisements are and how Increase Rev helps businesses in online advertisements, let's proceed further and discuss what PESTLE analysis is.
PESTLE analysis is a business tool that identifies the external factors that impact an organization. It deeply analyses the Political, Technological, Economic, Legal, Environmental, and Social factors that affect any organisation.
Now that you know more about PESTLE analysis let's proceed further and carry out the Increase Rev PESTLE analysis.
Political Factors
Internet advertising companies operate all over the globe. Hence, various political factors impact their operations. Since Increase Rev is an online advertising company, it has to closely analyze the government policies of various countries.
Different countries have different internet-related policies. For example, some countries ban certain websites. As a result, Increase Rev has to keep a record of websites commonly banned in multiple countries so that it doesn't advertise ads on those websites.
Economic Factors
Businesses are an integral part of an economy, which is why they are largely impacted by several economic factors. Increase Rev is a company that is highly dependent on other businesses to operate.
Suppose the global economic conditions are generally good and there is stability in the market. In that case, businesses will approach Increase Rev for advertising services. However, in case of an economic recession, businesses will halt their operations and reduce their marketing expenditure to cut costs.
Due to this, fewer businesses will approach Increase Rev to get advertisement services. As a result, the revenue of Increase Rev will fall.
Socio-Cultural Factors
Businesses are deeply impacted by socio-cultural factors since they operate in different societies. Increase Rev is an internet advertising company. Hence, the shift in advertisements from Newspapers and TV to the internet has impacted the operations of Increase Rev.
Initially, people never used the internet for marketing purposes. However, as internet consumption increased, the trend of online advertisements began. After that, businesses started to shift from conventional advertisement strategies to online advertisements.
This shift in the mindset of businesses really benefited Increase Rev since now several businesses avail the services provided by Increase Rev.
Technological Factors
In today's era of technology, multiple technological factors impact the operations of businesses. Since Increase Rev wholly operates online, hence it is greatly impacted by the technological advancements that take place across the globe.
Advancement in AdTech is an ongoing process, and Increase Rev stays on top with technological advancement to derive better results for publishers.
Internet advertisements started after the usage of the internet became common worldwide. Initially, only people in developed economies had access to the internet.
However, technological developments have taken place over the years, and internet access has increased. Currently, more than 5 billion people consume the internet worldwide.
Such an increase in internet users due to technological advancements benefits Increase Rev since now the internet advertising company can target more potential customers and increase its revenue.
Legal Factors
Increase Rev has to operate carefully since many legal factors impact its operations. The online advertising company has to keep the data of its users safe and ensure there are no data leakages, or else it can face serious legal charges.
Increase Rev might have to pay heavy penalties like many other companies if it is accused of a data breach.
Environmental Factors
Businesses are impacted by several environmental factors. Since Increase Rev's operations are linked to the internet, the unprecedented natural calamities adversely impact the operations of Increase Rev.
For example, as global warming increases, the frequency of natural disasters is also increasing. Due to natural disasters, the supply of the internet is often disrupted. This disrupts the business of Increase Rev and causes financial losses to the company.
Meanwhile, Increase Rev uses 99% of its energy resources from green energy. They are operating with almost 100% clean energy.
Increase Rev PESTLE Analysis: Final Word
Earlier businesses used to advertise their businesses in Newspapers and on TV. However, as technological advancements have taken place, businesses have now started advertising online.
Increase Rev is one of the best online advertising companies. It offers several online advertising services to its clients. The Increase Rev can help businesses to increase their revenue by up to 300% through advertising.
In this article, we discussed the operations of online advertisements and the operations of Increase Rev. After that, we proceeded further and carried out the Increase Rev PESTLE analysis to highlight the external factors that impact the operation of Increase Rev.
At the end of this article, we assume that you are fully aware of the external factors affecting Increase Rev and have an idea of the PESTLE analysis framework. If you want to know more about PESTLE analysis, look at some more PESTLE analysis examples.
