PESTLE Analysis

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What is a Direct Response Marketing and How to Increase its Results

Understand what direct response marketing is, why it’s important, and learn two techniques to increase direct response marketing results.

3 min read Jan 18, 2017

Business public

What Influences Consumer Behavior?

PESTLEanalysis Team

8 desires are hardwired into every brain & dictate what consumers buy or don’t buy. This information helps you understand what influences consumer behavior.

5 min read Jan 16, 2017

Business public

A Guide to Consumer Behavior for Business Success

PESTLEanalysis Team

For businesses it’s important to learn about consumer behavior. It’ll help you understand your target customer and the purpose of your product.

3 min read Jan 4, 2017

Marketing public

What is Direct Marketing?

PESTLEanalysis Team

Direct marketing is useful to businesses everywhere. To understand what is direct marketing, let’s look at it from the prospect's point of view.

3 min read Jan 2, 2017

Marketing public

Why You Need an Effective Marketing Communication Strategy

PESTLEanalysis Team

An effective marketing communication strategy lets customers understand your benefits, keeps repeat customers and builds relationships with suppliers.

3 min read Dec 20, 2016

Marketing public

3 Steps to Include in Your Communications Strategy

PESTLEanalysis Team

Answering these questions will help you as you create an effective communications strategy. The more detailed, the better your results can be.

3 min read Dec 13, 2016

Marketing public

Value Chain Analysis Example Using Primary Activities

PESTLEanalysis Team

By using value chain analysis, you give customers the value they need. We’ll look at a value chain analysis example to see how value works & why it works.

4 min read Dec 7, 2016

Marketing public

How to Use the Marketing Communication Mix to Boost Business

PESTLEanalysis Team

The marketing communication mix keeps customers active, which means more sales for you. How to go about using it? Let's start.

4 min read Dec 5, 2016

Business public

How Analysis Gives You a Competitive Advantage in Business

PESTLEanalysis Team

Competitive advantage is available everywhere. Using analysis helps direct your attention and find which advantages you can exploit for success.

4 min read Nov 30, 2016

PEST public

A PEST Analysis Template for Any Industry or Business

PESTLEanalysis Team

PEST analysis applies to any industry, idea, or business. In this article, we’ll be giving you a PEST analysis template and an explanation of each section.

3 min read Nov 28, 2016