PEST

Find everything about the classic PEST analysis to the more comprehensive PESTLE—and even a few other creative twists. Whether you're analyzing industries or specific companies, dive into our posts to uncover how Political, Economic, Social, and Technological factors shape business landscapes. Perfect for strategy geeks, students, and anyone curious about what makes the business world tick!

280 posts

14 Critical Questions to Ask in PEST Analysis

PESTLEanalysis Team

By asking these questions, you can conduct a detailed PEST analysis for your company. Be sure to answer each question, but don’t forget to create your own.

3 min read Nov 7, 2017

PEST public

Why You Shouldn't Neglect PEST Analysis When Starting a New Business

PESTLEanalysis Team

PEST analysis introduces macro-environmental factors that can cause costly surprises when starting a new business helping you detect these major influences.

3 min read Sep 19, 2017

PEST public

PESTLE Analysis in Strategic Management

PESTLEanalysis Team

PESTLE analysis is crucial to strategic management and planning. Strategic management means you can ensure the business aligns with the factors for success.

2 min read May 30, 2017

PEST public

Who Invented PEST Analysis And Why It Matters

PESTLEanalysis Team

Francis Aguilar’s book opened up the lines of communication and analysis and he is credited as the man who invented PEST analysis. But it didn’t start as PEST.

3 min read May 8, 2017

PEST public

Do Financial Service Providers Utilise PESTLE Analysis to its Full Extent?

PESTLEanalysis Team

PESTLE Analysis is a versatile marketing analysis tool, and can be used in many industries. The Financial Services Industry provides…

2 min read May 1, 2017

PEST public

PESTLE Analysis of Unilever

PESTLEanalysis Team

This PESTLE analysis of Unilever examines complications the company faces and external factors the world’s largest consumer goods corporation must abide by.

3 min read Apr 11, 2017

PEST public

A Comprehensive PEST Analysis Definition

PESTLEanalysis Team

What does PEST stand for? And why use it over its counterpart, PESTLE? This comprehensive PEST analysis definition addresses these questions and more.

2 min read Apr 6, 2017

PEST public

PEST Analysis of Brexit

PESTLEanalysis Team

A brief overview of a PEST analysis of Brexit discusses what Brexit means for the British people politically, economically, socially and technologically.

2 min read Apr 3, 2017

PEST public

The Use of PEST in Marketing

PESTLEanalysis Team

PEST marketing encompasses four categories of external factors able to prevent sales of a product. Use PEST analysis to enhance the power of your marketing.

2 min read Mar 21, 2017

PEST public

Books on PESTLE Analysis: What to Look For

PESTLEanalysis Team

Plenty of information about PESTLE analysis exists online — in fact, a majority of it is available here. But what about books on PESTLE analysis?

2 min read Mar 20, 2017

PEST public

PESTLE Analysis of Best Buy

PESTLEanalysis Team

This PESTLE Analysis of Best Buy identifies the political, economic, social, technological, legal and environmental factors affecting Best Buy’s operations.

3 min read Mar 1, 2017

PEST public

PESTLE Analysis of Target

PESTLEanalysis Team

PESTLE analysis of Target examining the political, economical, social, technological, legal and environmental factors which affect how it conducts business.

3 min read Feb 27, 2017