STEP analysis is a strategic method corporations use to understand four major external environmental factors of the business landscape.
STEEPLED analysis explains how eight specific macro-environmental factors can influence a product, brand, business, or location.
Beginning by performing a SWOT analysis, business owners can learn more about the firm’s external factors by doing PEST, STEEP and STEEPLE analysis.
The STEEPLE analysis of Samsung focuses on five factors: Social, Technological, Economic, Environmental, Political, Legal, and Ethical.
Explore how STEEPLE analysis is different from STEEP analysis. In the end, you will have to find answers to two more questions during the business analysis.
Find out which factors are important for PepsiCo in this STEEP analysis example for market planning, and understanding market trends and risks involved.
Conduct STEEP analysis to ease decision making and yield better results for your company. Here’s a 5-step guide of STEEP analysis to get you started.