I am sure that all of you reading this article must have at least one product of Inditex in your homes right now. However, many of you must think that you’ve never heard about this company before, so how would you use its product?
Well, that’s actually possible, and I’ll tell you how. Of course, it’s possible that you would not have heard about Inditex. Still, I am sure you must be well aware and use the products of Zara, Lefties, Bershka, etc., that are subsidiaries of Inditex.
Inditex is the parent company of some famous clothing and home product brands we love. Since all of us love the products offered by the subsidiaries of Inditex and want to know more about their parent company, let’s conduct Inditex SWOT Analysis.
This SWOT analysis will provide us a complete insight into Inditex since we will come to know about how the internal and external factors impact the operations of Inditex.
Before heading towards Inditex SWOT analysis, let’s cater to your curiosity about the brand by discussing what the brand does, what its history is like, and what are the current operations of Inditex.
Inditex is a clothing company with a dominant position in the textile industry due to its widespread operations. Over the years, Inditex has started many clothing and home textile brands. Besides that, Inditex also has a famous reputation for quickly adapting to new fashion trends.
The roots of Inditex can be traced back to 1963 when an employee of a shirtmaker named Amancio Ortega started designing clothes with the help of his wife to sell them to different clothing shops.
A few years later, he introduced a clothing brand named Zara and opened its first store in 1975 in Spain. Soon Zara got famous for offering the latest fashion clothes at low prices, which encouraged Amancio to open more Zara stores across the globe.
After seeing how much growth Zara achieved in such a short period, Inditex decided to introduce more brands. Some of the brands it introduced were, again, clothing brands. However, Inditex didn’t stick to the clothing brands only.
In 2003, Inditex established a home textile brand named Zara Home. This brand was unique since it would offer home products used in bedrooms, washrooms, kitchens, etc.
Currently, several brands are operating under the flagship of Inditex. Due to these brands, Inditex has become the number one clothing retailer in the world.
Inditex is doing very well financially since it has multiple sources to generate revenue. For example, in 2022, the clothing brand generated $33.27 billion. Although many subsidiaries of Inditex are involved in generating the company’s overall revenue. However, Zara contributes around 70 percent of Inditex’s revenue the most.
Inditex is currently operating across the globe with the help of 165,042 employees worldwide. Now that we’ve provided insight into the top clothing retailer in the fashion industry, let’s move forward and carry out Inditex’s SWOT Analysis.
To conduct a SWOT analysis, it is essential to know what SWOT analysis is. SWOT analysis is a business tool that analyses the internal and external factors that affect an organization’s operations.
A SWOT template highlights the strengths, weaknesses, opportunities, and threats an organization has to deal with.
After discussing Inditex and SWOT analysis in detail, it’s time to proceed further and carry out the most awaited SWOT analysis.
Strengths of Inditex
Strengths account for an organization’s strong points, which help it survive in the market. Like any other brand, Inditex has several strengths. This is why it has remained relevant even after so many years. Let’s take a look at some of the strengths that Inditex has.
Wide Range of Products
Any brand must have a wide range of products to cater to the maximum audience.
Inditex is one of the leading companies worldwide, with several brands. The clothing company has made a name for itself by bringing products that offer traditional values blended with contemporary trends.
Inditex’s products are available in several countries across the globe to cater to a wide range of customer segments. The company has brought popular brands such as Zara, Pull&Bear, Bershka, and many others that offer different clothing and home products.
Increasing Online Sales
In today’s technology and the internet, brands must have online stores so people can shop online.
In recent years, Inditex has focussed on growing its online sales faster. It released its e-commerce platform in key markets of Asia in 2017. The brand expects to expand its e-commerce platform to more markets faster in the coming years.
In 2020, Inditex generated revenue of €6.6 billion through online sales, which means that online sales accounted for 32% of the brand’s sales in 2020.
Brands look forward to expanding their operations in different parts of the world to reach a larger audience and increase their customer base since an increased customer base leads to higher profits.
Inditex is among those brands that have spread their operations all across the globe. Currently, Inditex has a global presence in 215 markets. Such a remarkable international presence helps the brand to generate revenue from all over the world.
Weaknesses of Inditex
Just like organizations have strengths, they also have some weaknesses. This section represents the drawbacks that an organization has. Despite being one of the top companies, Inditex also has some weak points. Let’s look at what they are.
Marketing cannot be overlooked if you are competing in a worldwide market. Therefore, brands need excellent marketing skills to build a more substantial customer base.
Inditex is a Spanish fashion brand that has grown to be one of the largest in the industry. Yet, its marketing expenditure is well below other brands in the same space.
Zara, a significant subsidiary that contributes more than 70% to Inditex’s revenue, spends nothing literally on its marketing.
The company may be able to invest more in marketing if it decides to use its size as leverage instead of using it as an excuse not to invest.
High Number of Employees
Businesses require employees to carry out tasks. However, adding employees increases productivity up to a certain level. On the other hand, if the number of employees increases overwhelmingly, these employees may become a liability to the company.
Inditex, the top fashion retailing company, requires many employees to manage its operations across the globe. Currently, Inditex employs more than 165,000 employees.
Such a large number of employees would burden the company since a higher number of employees means increased operating costs.
Low Presence In Developing Economies
Businesses are keen to expand their operations internationally to increase their revenue. However, businesses often target developed economies while expanding internationally and ignore developing ones.
Similarly, Inditex is one of the businesses that operate significantly in developed economies. But, at the same time, it has a deficient presence in developing economies. For example, Inditex has opened 303 stores in China, a developed economy. Meanwhile, it has only 24 stores in India, a developing market.
Opportunities Present for Inditex
Every business is provided with opportunities. However, if they tend to grab these opportunities, these businesses succeed. This section will highlight some of the opportunities that lie ahead of Inditex.
Investing on Marketing
Inditex is a leading global retail group and one of the largest companies in the world. The company has created a compelling value proposition for customers and brands by providing fast and reliable service, a great selection, and innovative products.
Inditex can pull the masses without even paying attention to marketing. Imagine what will happen if the company starts investing in Marketing. Allocating a marketing budget can help the company increase its customer base, eventually increasing its profit margins.
Expanding Operations to Developing Economies
We have previously discussed how Inditex has an uneven international presence globally. This allows the company to expand its operations in developing economies where it lacks a presence.
Inditex can invest and open stores in developing economies like India, Thailand, and Malaysia. Due to their developing nature, demand in these economies would be high. Hence, this provides Inditex an opportunity to increase its sales.
Moreover, targeting new markets will increase the customer base of Inditex, which will benefit the company.
Mergers and Acquisition
Businesses tend to look for ways to increase their market share and eliminate competition from the market. Mergers and acquisitions help businesses achieve both of these objectives to some extent.
Although Inditex has achieved enormous success, it is currently the number one clothing company. However, to solidify its position in the market, Inditex must increase its market share and reduce competition.
To do that, Inditex has an opportunity to form mergers or acquire companies that are posing a threat to Inditex. By doing so, Inditex will not only increase its market share but will also reduce its competition.
Threats Faced by Inditex
All organizations in the market feel threatened by certain factors from the external environment. This section will discuss some factors that pose a threat to Inditex.
No matter how big a brand may be, it will always feel threatened by its competitor. The reason behind this fear is that companies try to push their competitors out of the market.
The clothing and fashion industries are very dynamic and full of competitors. One wrong move of a company can push it out of the market. Although Inditex is currently the market leader, it has to deal with threats from its competitors.
The biggest competitor of Inditex is H&M. Inditex feels threatened by H&M since it is a well-established clothing brand with the potential to take its place in the future.
After COVID-19, the world observed a severe commodity super cycle since the demand for products increased drastically as the economies began to function back to normal. In addition, the conflict between Russia and Ukraine hiked oil prices.
Looking at the current global circumstances, economists have indicated a global recession soon. Hearing this news makes Inditex feel vulnerable since a global recession would affect Inditex’s operations adversely.
Increasing Operational Costs
Businesses always try to keep their operational cost low to enjoy maximum profits. However, they sometimes cannot control the increasing operational costs, due to which companies make less profit.
Inditex sources only good quality raw materials and hires only the best. However, as the prices of the raw materials are increasing due to global Inflation, the operational costs of Inditex are increasing daily. Therefore, the company’s profit margins are narrowing due to the increasing expenditure.
Inditex is worried because if this continues to happen, the company might start observing losses.
Inditex SWOT Analysis: Final Word
Inditex is the leading fashion clothing retailer. Several brands are operating under the flagship of Inditex, such as Zara, Bershka, Zara Home, and many more. This article sheds light on the origin of Inditex and its current operations.
After discussing the company’s insights, we proceeded further. We then carried out an Inditex SWOT analysis to identify some of the strengths and weaknesses of Inditex, along with the opportunities and threats faced by the company.
In this article, we conveyed the SWOT analysis findings as an essay. However, we can also represent them through a SWOT Matrix or Table to give our readers a summary of the entire analysis.
The purpose of this article was not to only highlight the insights of Inditex. One of the key purposes of this article was to teach you how to conduct a SWOT analysis. If you’ve reached this far, we are sure you are fully aware of SWOT analysis and how to conduct it.
However, if you feel the need, you can look at other SWOT analysis examples to better understand the business tool.