As we explained in a previous article, the marketing mix is a tool which can be used to evaluate the desirability of a brand’s offerings. It does so by looking at a number of predetermined factors, called the “Ps”. To recap, there are four original Ps: Product (What is being offered?) Price (How much does it cost?) Promotion (How is the offer being promoted?) … [Read more...] about The Marketing Mix in Action: For Dummies
The marketing mix is a business tool which is especially useful when selling a product or service. Introduced in 1960, this marketing tool evaluates the attractiveness of an offer through various different factors -- the “Ps”. This article will explain what the marketing mix is, and why it is relevant to you. What are The Ps? When first conceived by Michigan State University … [Read more...] about What is The Marketing Mix?