Strategic planning is the managerial process of deciding on a clear goal (or set of goals) and the means by which to achieve it -- in other words: deciding on a strategy. A good strategic plan allows companies to set their priorities, effectively use any available resources, and eventually achieve their desired goals with good success. There are many different ways to … [Read more...] about What Is Strategic Planning: Complete Guide and Recommended Books
Strategic Planning Process in 5 Simple Steps
Strategic planning is how most successful organizations get things done. It is a relatively simple process -- just choose goals, and build a plan to achieve them. That it is simple does not mean it is obvious, though, so in this article we’ll be going over the strategic planning process. If you haven’t already done so, it’s definitely worth going over our article “What Is … [Read more...] about Strategic Planning Process in 5 Simple Steps
What Is Macro Environment? 2 New Examples You Can’t Miss
In business analysis, we tend to focus our research on individual markets and industries, without paying attention to the greater, so-called macro environment. But what exactly is the macro environment, and why should you care? The macro environment is the broader business environment across all markets and industries. It takes into account the size and nature of entire … [Read more...] about What Is Macro Environment? 2 New Examples You Can’t Miss
Outlier Analysis: Definition, Techniques, How-To, and More
Outlier analysis is a data analysis process that involves identifying abnormal observations in a dataset. If you want to draw meaningful conclusions from data analysis, then this step is a must. Thankfully, outlier analysis is very straightforward. In this article, we'll look at everything you need to know about outlier analysis, including what it is, how it can benefit you, … [Read more...] about Outlier Analysis: Definition, Techniques, How-To, and More
Clickstream Analysis: Definition, Applications, and How-To Guide
What Is Clickstream Analysis? In website analytics, a clickstream or click path is the sequence of pages a user visits on a website. Thus, clickstream analysis is simply the process of analyzing what pages a user visits (and in what order) on a website. This allows webmasters to better understand how their website is being used, and where they can make … [Read more...] about Clickstream Analysis: Definition, Applications, and How-To Guide
What Is Log Analysis? (How-To, Techniques, and Tools)
Log analysis is a branch of data analysis that involves drawing insights from log files. It's a staple in the IT industry, where almost every product and service generates massive logs for a variety of processes. Although it may sound complicated, it's surprisingly straightforward if you know the basics. In this article, we'll introduce you to the basics of log analysis, … [Read more...] about What Is Log Analysis? (How-To, Techniques, and Tools)
Descriptive Analysis: How-To, Types, Examples
From diagnostic to predictive, there are many different types of data analysis. Perhaps the most straightforward of them is descriptive analysis, which seeks to describe or summarize past and present data, helping to create accessible data insights. In this short guide, we'll review the basics of descriptive analysis, including what exactly it is, what benefits it has, how to … [Read more...] about Descriptive Analysis: How-To, Types, Examples
Time Series Analysis: Definition, Benefits, Models
In data analysis, a time series is a collection of data points organized in time. According to some definitions, the data points in a time series should be equally spaced, although this is not always the case. The varying definitions for a time series can be illustrated with three examples: A dataset compares the performance of athletes to their height. Since neither the … [Read more...] about Time Series Analysis: Definition, Benefits, Models
Predictive Analysis: Definition, Tools, and Examples
Data analysis — the process of collecting, processing, and drawing insights from data — comes in many flavors. Predictive analysis is just one type of data analysis, but it's highly valued for the benefits it provides in making business decisions. In this article, we'll look at the basics of predictive analysis, including its definition, applications, models, tools, and … [Read more...] about Predictive Analysis: Definition, Tools, and Examples
PESTLE Analysis of Logitech
Logitech International S.A., informally known as Logitech, is a major producer of computer peripherals, including mice, keyboards, headsets, webcams, and more. The brand has a solid reputation for creating high-quality products at a very reasonable price point, having done so since as far back as 1981. In this article, we'll use PESTLE analysis — which evaluates the … [Read more...] about PESTLE Analysis of Logitech