There are loads of business analysis tools out there, but the PESTEL model, also called PESTEL analysis, is one of our favorites. The PESTEL model is a type of PEST analysis which considers six crucial business factors. The six categories are: Political Economic Sociocultural Technological Environmental Legal Although it may seem simple at first sight, … [Read more...] about What Is the PESTEL Model for Business Analysis?
7 Crucial Macro Environment Factors to Include in Your Analysis
Macro environment analysis is a fantastic business analysis tool for getting a better grasp of the greater business environment in which you operate. As we explained in another post, the macro environment itself is the broader business environment across all markets and industries — especially referring to the national or international economy. Before you can dive into your … [Read more...] about 7 Crucial Macro Environment Factors to Include in Your Analysis
Macro Environment Examples in the Real World
In one of our recent posts, we introduced you to the concept of the macro environment: the broader business environment affecting all markets and industries. In this article, we're going to walk you through some real-world examples of the macro environment — but first, let's review the factors affecting the macro environment. Example Factors in the Macro Environment As we … [Read more...] about Macro Environment Examples in the Real World
What Is the Macro Environment in Business Analysis?
In business analysis, we tend to focus our research on individual markets and industries, without paying attention to the greater, so-called macro environment. But what exactly is the macro environment, and why should you care? The macro environment is the broader business environment across all markets and industries. It takes into account the size and nature of entire … [Read more...] about What Is the Macro Environment in Business Analysis?
What Is Strategic Market Analysis?
Here at PESTLE Analysis, we discuss a variety of topics related to business analysis, but we've never introduced you to the concept of strategic market analysis. So what is strategic market analysis, and why should you care? Although strategic market analysis has no dictionary definition, it can be understood as any market analysis which pertains to an individual business … [Read more...] about What Is Strategic Market Analysis?
Market Analysis Definition (With Explanation and Examples)
You might know that market analysis is an extremely powerful business tool, but what exactly is the definition of market analysis? In short, market analysis is a complete assessment of the size and nature of a given market or industry. It takes into account both quantitative factors, such as the volume and value of the market, and qualitative factors, such as the competition … [Read more...] about Market Analysis Definition (With Explanation and Examples)
Market Analysis Example: Smartphone Industry
Market analysis is the comprehensive assessment of the quantitative and qualitative nature of a target market or industry. It can take into account a wide range of variables, and it's up to you to decide which of these variables will be the most helpful for analyzing the chosen market. Although this freedom may sound like a good thing, it results in many beginners getting … [Read more...] about Market Analysis Example: Smartphone Industry
What Is Comparative Market Analysis (CMA)?
Comparative market analysis, known in short as CMA, is a tool used in the real estate industry to estimate the value of a home. The basic premise of comparative market analysis is to calculate a property's value based on the average price per square foot or price per square meter of similar, recently sold properties in the same geographic region. Although comparative market … [Read more...] about What Is Comparative Market Analysis (CMA)?
What Is Market Analysis and When you Need to Conduct one
Market analysis is the process of assessing the size and nature of a market. Market analyses are most often used by enterprises of all sizes to determine the attractiveness of a new market; in these cases, the quality of the market analysis might make or break the success of big business decisions. With that in mind, we've decided to make an entire article to walk you … [Read more...] about What Is Market Analysis and When you Need to Conduct one
A Porter’s Five Forces Analysis of Barclays
So, you’ve read up all about Porter’s Five Forces Analysis, and you’re dying to use it, but… but something just hasn’t quite yet clicked. Well, have no fear! In today’s article, we’ll be giving you yet another example of Porter’s Five Forces Analysis in action -- this time about Barclays. In case you missed either of the previous two, here they are: Five Forces Analysis … [Read more...] about A Porter’s Five Forces Analysis of Barclays