Of all the analyses on our site, Porter’s Five Forces Analysis is probably the one to which we’ve dedicated the least examples. Well, starting today, that’s about to change! This article will be our second (the first being here) example of Porter’s Five Forces Analysis in action, with the subject of choice being Bosch, one of the primary brands of BSH Home Appliances. Bosch is … [Read more...] about A Porter’s Five Forces Analysis of Bosch
One of the best ways to evaluate the attractiveness of a company’s offer is to use The Marketing Mix. For those of you who didn’t catch our article on that topic, The Marketing Mix is a 60s business tool which can be used to determine how desirable an offer is using 7 factors (the so-called ‘Ps’ of The Marketing Mix). To recap, there are 7 Ps (product, price, promotion, place, … [Read more...] about The Marketing Mix in Action: Acer
As we explained in a previous article, the marketing mix is a tool which can be used to evaluate the desirability of a brand’s offerings. It does so by looking at a number of predetermined factors, called the “Ps”. To recap, there are four original Ps: Product (What is being offered?) Price (How much does it cost?) Promotion (How is the offer being promoted?) … [Read more...] about The Marketing Mix in Action: For Dummies
So, you’ve developed your product exactly as you envisioned it, all your friends and family love it, what next? Time to start selling it, right?! Well, not yet... people need to know your product is for sale first -- you need to do some marketing. But how exactly do you build the perfect marketing strategy to draw in the most potential clients? Here’s our step by step guide to … [Read more...] about A Step-By-Step Guide to Building Your Perfect Marketing Strategy
Everybody knows that you can market your business and products by posting leaflets on city signposts and signing up for ads in the local paper, but what about having some more modern marketing strategies in your arsenal? In this article, we’ll be discussing 5 modern marketing techniques that you should definitely know, including social media, email, and product placement. 1. … [Read more...] about 5 Modern Marketing Strategies You Should Know
So, you’ve got a killer product, you’ve been carefully marketing it, but the sales just aren’t rolling in. What could possibly be wrong? Targeting. In business and marketing, targeting is the process of selecting your product or service’s target market, and effectively directing your marketing efforts at them. This means picking the right people who will want to buy your … [Read more...] about What Is ‘Targeting’ in Business and Why Does It Matter?
If you’re looking to bring your organization or offering some extra exposure, then marketing is probably something you’ve already considered. As defined by the Merriam-Webster dictionary, marketing is/are “the activities that are involved in making people aware of a company’s products” -- however; this definition doesn’t say anything about what exactly can constitute marketing, … [Read more...] about How Does Online Marketing Differ From Traditional Marketing, and Which Should I Choose?
Although building successful marketing campaigns might seem both complicated and tedious, there are a number of different ways to get around the difficult parts, streamline the process, and improve results. In this article, we’ll be learning by example and taking a look at some of the primary qualities that successful marketing efforts share. From selling a greater image to … [Read more...] about 3 Marketing Principles: What Do Successful Marketing Campaigns Have in Common?
The internet is a fantastic resource for finding a wide range of things; it’s the first place many of us look to solve a problem or learn a new skill. If you’re an aspiring business analyst, then you may be wondering if you can find business analysis training, or even business analyst certifications, online. In this article, we’ll be talking about where (if at all) you can find … [Read more...] about Where to Get Online Business Analyst Training and Certifications
There’s no shortage of information on the web about business analysis frameworks, or even how to use them. As a result, conducting OK business analysis is easy enough with the many step-by-step guides that are out there. However, conducting excellent business analysis is a whole other ballgame! In this article, we’ll be giving you some tips to help improve your skills as a … [Read more...] about How to Improve Your Business Analysis Skills: 6 Business Analyst Tips