PESTLE analysis can be extremely powerful when done correctly, which is a lot easier than it sounds. In this guide, we want to make it as easy as possible for you to do a PESTLE analysis. That's why we've created a simple, three-step approach that you can use to conduct powerful analyses and write meaningful reports, every single time! 1. Know the Categories The first step … [Read more...] about How to Do a PESTLE Analysis (3 Step Guide)
PESTLE analysis is one of the most popular business analysis tools there is. Although it might sound too good to be true, looking at just the Political, Economic, Sociocultural, Technological, Legal, and Environmental factors at play in a chosen business environment can give you bounds of valuable insight. A big part of using PESTLE analysis effectively is understanding what … [Read more...] about What Is PESTLE Analysis Used for?
PESTLE analysis is an extremely powerful tool in the business world. After all, it accounts for the political, economic, sociocultural, technological, legal, and environmental factors which affect or could one day affect your business — in other words, it's an amazingly comprehensive analysis tool. But like with all things, using PESTLE analysis effectively is the key to … [Read more...] about 5 Tips for Effective Use of PESTLE Analysis in the Business World
There are loads of business analysis tools out there, but the PESTEL model, also called PESTEL analysis, is one of our favorites. The PESTEL model is a type of PEST analysis which considers six crucial business factors. The six categories are: Political Economic Sociocultural Technological Environmental Legal Although it may seem simple at first sight, … [Read more...] about What Is the PESTEL Model for Business Analysis?
Macro environment analysis is a fantastic business analysis tool for getting a better grasp of the greater business environment in which you operate. As we explained in another post, the macro environment itself is the broader business environment across all markets and industries — especially referring to the national or international economy. Before you can dive into your … [Read more...] about 7 Crucial Macro Environment Factors to Include in Your Analysis
In one of our recent posts, we introduced you to the concept of the macro environment: the broader business environment affecting all markets and industries. In this article, we're going to walk you through some real-world examples of the macro environment — but first, let's review the factors affecting the macro environment. Example Factors in the Macro Environment As we … [Read more...] about Macro Environment Examples in the Real World
In business analysis, we tend to focus our research on individual markets and industries, without paying attention to the greater, so-called macro environment. But what exactly is the macro environment, and why should you care? The macro environment is the broader business environment across all markets and industries. It takes into account the size and nature of entire … [Read more...] about What Is the Macro Environment in Business Analysis?
Here at PESTLE Analysis, we discuss a variety of topics related to business analysis, but we've never introduced you to the concept of strategic market analysis. So what is strategic market analysis, and why should you care? Although strategic market analysis has no dictionary definition, it can be understood as any market analysis which pertains to an individual business … [Read more...] about What Is Strategic Market Analysis?
You might know that market analysis is an extremely powerful business tool, but what exactly is the definition of market analysis? In short, market analysis is a complete assessment of the size and nature of a given market or industry. It takes into account both quantitative factors, such as the volume and value of the market, and qualitative factors, such as the competition … [Read more...] about Market Analysis Definition (With Explanation and Examples)
Market analysis is the comprehensive assessment of the quantitative and qualitative nature of a target market or industry. It can take into account a wide range of variables, and it's up to you to decide which of these variables will be the most helpful for analyzing the chosen market. Although this freedom may sound like a good thing, it results in many beginners getting … [Read more...] about Market Analysis Example: Smartphone Industry