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Alphabet

Google SWOT Analysis: Alphabet’s Biggest Threat and Opportunity

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Google is more than a search engine — it’s the owner of Fitbit, the developer of regularly used apps like Maps and Gmail. The company, Google Inc. — also known as Alphabet Inc. — is a massive company that has its fingers dipped in a variety of industries. As most big corporations do, Google (Alphabet) has strengths, weaknesses, opportunities, and threats — all of which … [Read more...] about Google SWOT Analysis: Alphabet’s Biggest Threat and Opportunity

PESTLE Analysis of Google (Alphabet)

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Google Inc., which is now known as Alphabet Inc., is actually a holding company that trades under two different ticker symbols: NASDAQ: GOOGL and GOOG. Alphabet is similar in structure to Warren Buffett’s Berkshire Hathaway (NYSE: BRK.B). Like Berkshire Hathaway, it has a large number of subsidiaries that operate in a wide variety of businesses. Another thing Alphabet has in … [Read more...] about PESTLE Analysis of Google (Alphabet)