PEST analysis is the shorter, condensed version of PESTLE analysis. It’s a tool used by organizations to understand the influence of external factors to a business. But what does PEST stand for? And why use it over its counterpart, PESTLE? This comprehensive PEST analysis definition addresses these questions and more. What is PEST analysis? PEST stands for political, … [Read more...] about A Comprehensive PEST Analysis Definition
define pest analysis
Define PEST Analysis to Reduce Business Risks
PEST analysis is an acronym for Political, Economic, Social and Technological factors. These are external factors that will affect the state of business in any industry. PEST analysis helps business owners and analysts make decisions at the best times. With it, you’ll identify key factors which disrupt business. Knowing these factors now helps you plan and reduce risks months … [Read more...] about Define PEST Analysis to Reduce Business Risks