GAP analysis tools include SWOT and PEST analysis, the Fishbone diagram, McKinsey 7S, and the Nadler-Tushman Congruence Model.
GAP analysis can be used alongside marketing cost analysis. But it’s transferable to management, customer experience, employee training and more.
These business analysis techniques are simplistic but effective to pinpointing weakness in your business. And you can start with these techniques right now.