It’s a new year for your business! You want to have a strong start, don’t you? Here’s the thing: You need a plan. And not just a marketing or business plan (I’m sure you have both and if not, here’s what you should know). You need a system most of your competition won’t even think about. It’s called PEST analysis. It’s as long as those capital letters and unveils a host of … [Read more...] about Use PEST Analysis to Kick off This Business Year With a Bang
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14 Critical Questions to Ask in PEST Analysis
How do outside factors affect your business? This is the one question every business owner needs to answer. Otherwise, they may face unexpected consequences. We tend to get wrapped up in internal affairs such as operations and invoicing because we have direct responsibility and influence over them. Outside factors can’t be as easily influenced. They exist because of people, … [Read more...] about 14 Critical Questions to Ask in PEST Analysis