Previously, we discussed the concept of the ‘marketing mix’ -- a business tool used to evaluate the appeal of an offer, whether it be a product or service. This technique revolves around analyzing a few (originally 4, but now 7) important factors. These factors are: Product, Price, Promotion, Place, Physical Evidence, People, and Process. In this article, we’ll be going over … [Read more...] about What are the 4 and 7 Ps of Marketing?
The marketing mix is a business tool which is especially useful when selling a product or service. Introduced in 1960, this marketing tool evaluates the attractiveness of an offer through various different factors -- the “Ps”. This article will explain what the marketing mix is, and why it is relevant to you. What are The Ps? When first conceived by Michigan State University … [Read more...] about What is The Marketing Mix?