Francis Aguilar’s book opened up the lines of communication and analysis and he is credited as the man who invented PEST analysis. But it didn’t start as PEST.
Once you learn how to do PEST analysis successfully, measure and utilize your results immediately to monitor how this data positively affects business.
When we define analysis, we’re examining the study of something. Often, the analysis corresponds to a business or business project.
This PESTLE analysis of Unilever examines complications the company faces and external factors the world’s largest consumer goods corporation must abide by.
Keeping businesses healthy from the inside out with strategic planning and analysis is exactly what a business analyst does day-in-and-day-out.
By following these steps of the business analysis process, you’ll have the outline to create a plan that will benefit company objectives.
A DESTEP analysis allows for strategic decision-making. The information can allow leaders to decide whether to make significant, impactful decisions or not.
To reduce the effects of negative factors that can destroy a business, you must understand what macro environment analysis is and how to do it yourself.