pestle-analysis-of-unilever
PEST AnalysisPEST Examples

This PESTLE analysis of Unilever examines complications the company faces and external factors the world’s largest consumer goods corporation must abide by.

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pest-analysis-definition
PEST Analysis

What does PEST stand for? And why use it over its counterpart, PESTLE? This comprehensive PEST analysis definition addresses these questions and more.

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pestle-analysis-for-banking-industry
PEST AnalysisPEST Examples

This PESTLE analysis for banking industry highlights key factors affecting the banks, which are subservient particularly to the government and the economy.

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pestel-analysis
PEST Analysis

PESTEL analysis is a strategic tool used in business analysis and helps to identify key factors to understand, and potentially use to your advantage.

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Marketing and Business Analysis

10-blunders-to-avoid-in-ecommerce-marketing
Marketing

Many online merchants have great sites and products, but are making minimal sales. Here are some of the mistakes you need to avoid in ecommerce marketing.

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quantitative-risk-analysis
Business

To know the risks of failure for a large project, consider doing a quantitative risk analysis. It can save the company from expenses and failure.

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marketing-communication-tools
Marketing

Top marketing communication tools are advertising, sales promotions, and social media. There are some definite “Do’s” and “Don’ts” when using these tools.

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direct-response-marketing
Marketing

Understand what direct response marketing is, why it’s important, and learn two techniques to increase direct response marketing results.

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PESTLE Analysis – Business and SWOT Analysis