You can say that business is booming. The digital revolution is fundamentally changing today’s world, and with such a change came new, exciting opportunities that can bring success to your organization. In the past years of the global pandemic, we learned how to adapt and reinvent ourselves and our businesses using innovative technology.
Most scientific breakthroughs aren’t just promises anymore. But how can we thrive and grow our business on a larger scale? Let’s find out more about the trends that will help you start the transformation.
In case you’ve missed the memo – sustainability and consumerism is the duo that’s trending in 2022. Investors are watching this trend closely as well, continuing to put their money into innovations that are environmentally friendly or are aiming to solve sustainability challenges. That’s why enterprises that haven’t jumped on this train yet need to reconsider making some quick changes.
In general, you can build sustainability into everything; therefore, businesses take social responsibility seriously and try to create value for everyone, including their staff, customers, and stakeholders. To get ahead of your competitors, your business needs to take proactive action, especially due to the greater good for our earth, as climate change isn’t going away anywhere.
- Social media
Even though social media isn’t a trend that’s groundbreaking news anymore, many organizations still struggle to optimize the use of media. Of course, social media advertising is extremely competitive, and it’s not surprising that social media has been a growing target for marketers.
Since there are so many internet users these days, social media became the go-to channel that accelerates sales and reaches a wide audience. According to a recent study, nearly 90% of people have revealed that an influencer has motivated them to make a purchase via Instagram. Based on these numbers, it’s worth considering social media as a tool to grow your business.
- Artificial Intelligence
Who thought that we’d live in an age where artificial intelligence does the job for us? Well, this is a trend that’s slowly becoming the new norm. Artificial intelligence (AI) has gained traction in business as a way to help simplify many processes and daily tasks.
There are different products and services that use AI to increase sales or find out more about your customers. More importantly, AI is widely used to prevent fraud. Based on the level of cybercrime today, fraud prevention is crucial when it comes to the safety of your business.
Anonymous IP addresses, or in other words proxies, can be the first clear sign of fraudulent intentions. Unfortunately, proxies are used in 97% of cyber fraud cases which goes to show that without proper tools, businesses can unintentionally open a wide door for fraudsters to strike.
To avoid scammers, you can use an AI-powered automated service online that screens every customer, identifies the IP address, and prevents them from accessing your business platform, this way, saving you from data breaches and other major losses.
- Cashless payments
One thing’s clear – cash is no longer king. Companies are choosing the emerging trend of digital payments. It doesn’t matter if you’re running a media agency or working in a law firm, paying bills is inevitable. According to a survey from 2019, paper checks were used in 42% of B2B transactions.
This traditional payment method has its flaws, including payment delays, high costs, and major fraud risks. No wonder the FinTech industry has been so successful the past few years, as businesses learned to take advantage of technology and transform their operations. Also, let’s not forget the customers who, nowadays, have high hopes for swift, speedy service.
If you haven’t already, forget the stack of papers, the headache-causing accounting practices, and switch to online payments. This way, you’ll keep up with the trend, grow your business and satisfy your customers’ needs.
- Virtual reality
Virtual reality (VR) and augmented reality (AR) have become a part of our everyday lives. As soon as the market presented affordable VR headsets, it created a new world for consumers seeking new experiences. Of course, businesses are already keen on embracing this trend and the opportunities that came along with the unique technology.
Such real virtualities provide opportunities for businesses and individuals, allowing them to sell and purchase virtual goods. This has been happening in the gaming industry for years now, but the emerging trend shows that businesses can implement VR in other sectors, such as virtual employee onboarding or using digital currencies. Not to mention networking events, which you can host in virtual reality and stand out from the competition.
Behind every technological innovation stand people and their brilliant ideas. Despite that, most of the trends right now are related to technology. The tech advancements help connect with people, tell stories and grow your business by reaching new clients. Can’t wait to see what the future of business and technology will bring us next!
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