A marketing plan outlines your marketing strategy. It’s a comprehensive guide explaining what your company offers and how to meet specific goals. Anyone should be able to pick up your marketing plan and understand the following: What your business does Who your company serves What services or products offered The value of your products How the product is … [Read more...] about Never Forget to Answer These Questions When Writing Your Marketing Plan
4 ps of marketing
One of the best ways to evaluate the attractiveness of a company’s offer is to use The Marketing Mix. For those of you who didn’t catch our article on that topic, The Marketing Mix is a 60s business tool which can be used to determine how desirable an offer is using 7 factors (the so-called ‘Ps’ of The Marketing Mix). To recap, there are 7 Ps (product, price, promotion, place, … [Read more...] about The Marketing Mix in Action: Acer
As we explained in a previous article, the marketing mix is a tool which can be used to evaluate the desirability of a brand’s offerings. It does so by looking at a number of predetermined factors, called the “Ps”. To recap, there are four original Ps: Product (What is being offered?) Price (How much does it cost?) Promotion (How is the offer being promoted?) … [Read more...] about The Marketing Mix in Action: For Dummies
Previously, we discussed the concept of the ‘marketing mix’ -- a business tool used to evaluate the appeal of an offer, whether it be a product or service. This technique revolves around analyzing a few (originally 4, but now 7) important factors. These factors are: Product, Price, Promotion, Place, Physical Evidence, People, and Process. In this article, we’ll be going over … [Read more...] about What are the 4 and 7 Ps of Marketing?