General Motors Company (GM) is an American multinational corporation established in 1908. The company was the world’s largest automaker from 1931-2007 and held 50% of the market share in the United States. At present, General Motors is ranked 18th on the Fortune 500 rankings of the biggest US corporations based on revenue. In 2020, General Motors generated revenue of over … [Read more...] about General Motors SWOT Analysis 2021: Huge Opportunity in Electric and Autonomous Vehicles
Volkswagen Group is the world's second largest automotive manufacturer. In addition to their eponymous passenger car brand, Volkswagen Group is responsible for eleven other major car, motorcycle, and commercial vehicle brands, including Audi, Seat, Skoda, Ducati, and Scania. While the ubiquitous company has continued to post impressive numbers for both profit and market … [Read more...] about PESTLE Analysis of Volkswagen Group
Automobiles have been around for more than 150 years, but it's only within recent years that we've noticed the scary Environmental ramifications of the automotive industry. You've got to wonder: will the market for motor vehicles survive with all this tension? In this PESTLE analysis, we'll look at the Political, Economic, Sociocultural, Technological, Legal, and … [Read more...] about PESTLE Analysis of the Automotive Industry
When you think of electric, futuristic driving, does Tesla come to mind? Since 2003, the engineers behind the Tesla corporation have had one goal in mind: to show the world that electric cars are the future — and you don’t need to compromise to use it. Have they succeeded? This SWOT analysis of Tesla delivers information regarding the strengths, weaknesses, opportunities, … [Read more...] about Tesla SWOT Analysis: Is Debt the Company’s Major Threat?
In this PESTLE analysis of BMW, you’ll learn many critical factors that have led to the success of the BMW corporation. Each factor falls under one or more of the macro environmental influences related to the PESTLE framework. Specifically, you’ll learn… Who BMW is most likely to compete with?Where BMW Group has allocated funds for lobbying?How the company reaches and reacts … [Read more...] about PESTLE Analysis of BMW: Shaping the automotive industry
In 1937, the automobile company, Toyota, was formed. This Japanese-based brand is known for their intense research and development. They’re leading the way in vehicle innovation as the first producer of the hydrogen car. The firm also praised for being eco-friendly — in fact, Toyota is the top green automobile manufacturer in the world. But at one point, the company almost … [Read more...] about PEST Analysis of Toyota: Malfunctions Ruining a Brand Image
Ford Motors is a popular automobile brand. It offers a line of electric and hybrid electric vehicles. They’ve also invested heavily into the self-driving car market. And they’re driven to make their vehicles more energy efficient. But it's not all sunshine and flowers for the brand. Ford has a history of vehicle malfunctions. They also struggle to maintain high sales in some … [Read more...] about PESTLE/PESTEL Analysis of Ford Motors: Shifting towards Electric Automobiles to Combat Saturation
If you’re into eco-friendly cars, then you’ve definitely heard about Tesla Inc. The company designs, manufactures, and distributes electric cars which are safe for the environment. No other company truly compares… yet. In 2010, Tesla Inc. went public and quickly gained international popularity. Tesla vehicles rely more on electricity than fuel which significantly reduces … [Read more...] about PESTLE Analysis of Tesla Inc.: The growth of the eco-friendly electric car
Since 1916, Bayerische Motoren Werke (BMW) has been one of the leading luxury brands of vehicles on the market. It’s available in more than 150 countries and relies heavily on brand loyalty to sell units. But their wealth might have an end. Especially as BMW’s soars into debt and as consumers shift from luxury driving to more practical, inexpensive options. And thanks to … [Read more...] about SWOT Analysis of BMW: Is brand loyalty enough to sell cars?
Ford (NYSE: F) is one of the oldest and most iconic automobile manufacturers in the world. The company’s founder, Henry Ford, is widely credited with launching the modern automobile industry by creating a mass market for cars. Ford is currently ranked the fifth most valuable automotive brand in the world by Statista and the seventh largest car manufacturer by Forbes. … [Read more...] about SWOT Analysis of Ford Motor Company