In 1937, the automobile company, Toyota, was formed. This Japanese-based brand is known for their intense research and development. They’re leading the way in vehicle innovation as the first producer of the hydrogen car. The firm also praised for being eco-friendly — in fact, Toyota is the top green automobile manufacturer in the world. But at one point, the company almost … [Read more...] about PEST Analysis of Toyota: Malfunctions Ruining a Brand Image
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PESTLE/PESTEL Analysis of Ford Motors: Shifting towards Electric Automobiles to Combat Saturation
Ford Motors is a popular automobile brand. It offers a line of electric and hybrid electric vehicles. They’ve also invested heavily into the self-driving car market. And they’re driven to make their vehicles more energy efficient. But it's not all sunshine and flowers for the brand. Ford has a history of vehicle malfunctions. They also struggle to maintain high sales in some … [Read more...] about PESTLE/PESTEL Analysis of Ford Motors: Shifting towards Electric Automobiles to Combat Saturation
PESTLE Analysis of Tesla Inc.: The growth of the eco-friendly electric car
If you’re into eco-friendly cars, then you’ve definitely heard about Tesla Inc. The company designs, manufactures, and distributes electric cars which are safe for the environment. No other company truly compares… yet. In 2010, Tesla Inc. went public and quickly gained international popularity. Tesla vehicles rely more on electricity than fuel which significantly reduces … [Read more...] about PESTLE Analysis of Tesla Inc.: The growth of the eco-friendly electric car
SWOT Analysis of BMW: Is brand loyalty enough to sell cars?
Since 1916, Bayerische Motoren Werke (BMW) has been one of the leading luxury brands of vehicles on the market. It’s available in more than 150 countries and relies heavily on brand loyalty to sell units. But their wealth might have an end. Especially as BMW’s soars into debt and as consumers shift from luxury driving to more practical, inexpensive options. And thanks to … [Read more...] about SWOT Analysis of BMW: Is brand loyalty enough to sell cars?
SWOT Analysis of Ford Motor Company
Ford (NYSE: F) is one of the oldest and most iconic automobile manufacturers in the world. The company’s founder, Henry Ford, is widely credited with launching the modern automobile industry by creating a mass market for cars. Ford is currently ranked the fifth most valuable automotive brand in the world by Statista[1] and the seventh largest car manufacturer by Forbes.[2] It … [Read more...] about SWOT Analysis of Ford Motor Company