B2B eCommerce is exploding, with one recent report predicting 18.70% CAGR through 2026, at which point the industry will be valued at $18.57 trillion. As consumers become accustomed to digital, self-service business environments, B2B companies must migrate their people-driven sales and marketing processes online. Given the size of this challenge, forward-looking companies … [Read more...] about 5 Comparison Analyses to Complete Before Launching a B2B Ecommerce Business
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3 Types of Content to Use in Your B2B Marketing Strategy
B2B marketing uses many channels to increase profits, customers, and company growth. For example, email marketing is one method which greatly increases revenue for many B2B firms. And while this is just one channel, different types of content can be paired up with it for even greater success. Here are three types of content that B2B marketers can incorporate into their … [Read more...] about 3 Types of Content to Use in Your B2B Marketing Strategy