Starting your SWOT analysis may leave you feeling stuck. You’ll wonder, what’s the most important factor to consider. What is the least?
Your market analysis will cover your industry, brand competitors, target market, aim of your business, and factors affecting the growth of your business.
Using business environment analysis helps identify the internal and external factors, which, left unattended, can rupture and kill a business.
The external factors that affect a business are the variables which influence the operation of a company despite their innate inability to be changed.