If you’re looking to bring your organization or offering some extra exposure, then marketing is probably something you’ve already considered. As defined by the Merriam-Webster dictionary, marketing is/are “the activities that are involved in making people aware of a company’s products” -- however; this definition doesn’t say anything about what exactly can constitute marketing, … [Read more...] about How Does Online Marketing Differ From Traditional Marketing, and Which Should I Choose?
Too much automation can hinder customer experience. When making a call about a problem, we’d rather talk to real humans rather than listening to distorted voices tell us which buttons to press over and over without success. But in marketing, automation can help streamline business for an overall better service. Many automation programs are heavy in their abilities and hurtful … [Read more...] about 4 Tools for Efficient Marketing Automation
Email marketing isn’t rocket science. In the simplest form, it’s a direct way to communicate with individuals who have given you their email. It’s a method of communication through words, but it’s also a passive method of communication. Social media is a form of active communication, where you can comment, respond, and have a continuous discussion within seconds. While that … [Read more...] about The Right and Wrong Way to Approach Email Marketing
When selling a solution in the form of a product or service, you’ll need a focused digital marketing strategy to find customers to make the sales. Not every marketing method will work for you. Which means you shouldn’t stretch your budget by trying to use them all. What you need to focus on is the channel your customers use and build your campaign there. Take a look at the … [Read more...] about 5 Digital Marketing Methods to Strengthen Your Sales Strategy
Internet marketing (also referred to as online marketing) is using tools and channels to reach people online and showcase your company’s products. It’s also an umbrella term. People use one or two methods within internet marketing to grab attention with their digital strategy. We’ll discuss the current most common (and popular) internet marketing methods: Search Engine … [Read more...] about 4 Popular Internet Marketing Methods for Growing A Business