SWOT analysis is this incredibly valuable and easy tool yet many small businesses either don’t know about. Maybe it’s because the word “analysis” brings up a mental image of data, research labs, and journalistic studies. But none of that is necessary for SWOT. You only need three things: Something to write with A topic (in this case, your product) And a basic … [Read more...] about Forgetting To Do A SWOT Analysis Before A New Product Launch Could Be Fatal
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Improve Business Products With SWOT Analysis
You’re launching a new product… but how do you make sure everything goes successfully? Many companies develop a product, make sure it works, then shove it to the side until launch day. All of their effort is moved to marketing, sales, operations, and customer service. All of that is absolutely necessary. But chances are, your product needs more focus too. Your product … [Read more...] about Improve Business Products With SWOT Analysis
How to Prepare for a Successful Product Launch With PEST Analysis
What makes a product launch successful? You need to cover many bases and you can’t forget about the four essential external factors: political, economic, social and technological influences. It’s also known as PEST. No matter your industry or product, the knowledge of these four categories stand between you and a successful launch. Here’s how you can use PEST analysis for … [Read more...] about How to Prepare for a Successful Product Launch With PEST Analysis
How to Make Sure Your New Product Fills a Need
Every product must be desirable. If not, no one will hand over their hard-earned cash for it. Someone who says they’ll buy a product and someone who does are very different; one shows general interest. The other is a customer. In business you either have customers, or you don’t. It’s black and white. If you don’t have customers, you have a hobby. Unless you can: Develop … [Read more...] about How to Make Sure Your New Product Fills a Need