Posts In Category

Marketing

pest-marketing
MarketingPEST Analysis

PEST marketing encompasses four categories of external factors able to prevent sales of a product. Use PEST analysis to enhance the power of your marketing.

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10-blunders-to-avoid-in-ecommerce-marketing
Marketing

Many online merchants have great sites and products, but are making minimal sales. Here are some of the mistakes you need to avoid in ecommerce marketing.

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marketing-communication-tools
Marketing

Top marketing communication tools are advertising, sales promotions, and social media. There are some definite “Do’s” and “Don’ts” when using these tools.

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direct-response-marketing
Marketing

Understand what direct response marketing is, why it’s important, and learn two techniques to increase direct response marketing results.

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what-influences-consumer-behavior
Marketing

8 desires are hardwired into every brain & dictate what consumers buy or don’t buy. This information helps you understand what influences consumer behavior.

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consumer-behavior
Marketing

For businesses it’s important to learn about consumer behavior. It’ll help you understand your target customer and the purpose of your product.

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what-is-direct-marketing
Marketing

Direct marketing is useful to businesses everywhere. To understand what is direct marketing, let’s look at it from the prospect’s point of view.

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marketing-communication-strategy
Marketing

An effective marketing communication strategy lets customers understand your benefits, keeps repeat customers and builds relationships with suppliers.

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communications-strategy
Marketing

Answering these questions will help you as you create an effective communications strategy. The more detailed, the better your results can be.

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value-chain-analysis-example
Marketing

By using value chain analysis, you give customers the value they need. We’ll look at a value chain analysis example to see how value works & why it works.

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